Olympic Lifts are the leading supplier of Lifts & Stairlifts in Ireland. They had recently launched a new website for stairlifts, but the website had very little visibility online and therefore was generating few leads for the business. They approached Glaze to improve their online visibility and generate more leads to the business.
Our strategy was to focus on search marketing to capture the demand from people who were already searching for stairlifts. PPC would be used to generate traffic initially while SEO would be used to generate traffic over time.
What We Did
We began by carrying out a detailed keyword research and competitive analysis to understand what the most popular keywords were that the audience were searching for and the level of competition was across Organic & Paid Search.
Using the data from the research we optimised On Page & Technical elements of the website to provide a solid foundation for Organic Search. We also setup PPC campaigns targeting keywords that were likely to generate enquiries.
Once the initial work was complete we launched Digital PR campaigns to generate high quality natural links to the website. The campaigns allowed Olympic Stairlifts to contribute insight to powerful websites used by their target audience. This provided exposure for the brand and generate quality links back to the website.
Increase in Online Enquiries
The business was able to achieve top rankings for target keywords such as “stairlifts northern ireland”, which lead to an increase of 90% in online stairlifts enquiries for business Year on Year.
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