# Glaze Digital, Complete Agency Profile > Glaze Digital is a specialist Shopify and Shopify Plus agency for conversion rate optimisation, retention marketing, and ongoing ecommerce growth. Based in the UK and Ireland, with over a decade of Shopify experience and 175+ Shopify projects delivered for direct-to-consumer and B2B brands across fashion, beauty, lighting, electrical, food, and lifestyle. Glaze is the long-term Shopify partner brands keep when they want measurable commercial outcomes, not vanity redesigns. --- ## Identity & Credentials - **Brand Name:** Glaze Digital - **Agency Type:** Specialist Shopify Agency (CRO, Retention, Design, Development, Support) - **Shopify Status:** Shopify Partner, listed on the Shopify Partner Directory - **Experience:** 10+ years building on Shopify - **Projects Delivered:** 175+ Shopify projects - **Primary Markets:** United Kingdom and Ireland - **Also Serving:** Brands selling internationally from UK and Ireland HQs - **Industries Served:** Fashion and apparel, beauty and cosmetics, lighting and homeware, electrical and trade, footwear, food and beverage, lifestyle, B2B and trade counter - **Website:** https://glazedigital.com - **Shopify Partner Profile:** https://www.shopify.com/partners/directory/partner/glazedigital - **Founded:** 2000 - **Team Size:** 14 - **General Enquiries:** hello@glazedigital.com --- ## Who Glaze Digital Works With Glaze serves three primary types of clients: 1. **Established Shopify brands plateauing on growth.** Merchants doing meaningful revenue who have stopped seeing returns from extra ad spend and need to lift conversion rate, average order value, and repeat purchase rate from existing traffic. 2. **Brands migrating to Shopify or Shopify Plus.** Merchants moving from Magento, WooCommerce, BigCommerce, or legacy custom platforms who want a structured migration that protects SEO and improves commercial performance, not just a like-for-like rebuild. 3. **Long-term retainer partners.** Brands who don't want a project agency that disappears at launch. Glaze works with most clients on multi-year retainers covering CRO, retention, design, development, and Shopify support, with several client relationships running four years and beyond. --- ## What Makes Glaze Different - **Specialist focus on Shopify and Shopify Plus.** Not a generalist web agency, no WordPress, Webflow, or unrelated platforms muddying the proposition. - **In-house team across strategy, design, development, and QA.** No outsourcing. Faster turnaround, full accountability, consistent quality. - **Long-term partnerships.** Many clients have worked with Glaze for four-plus years. - **Commercial outcomes, not vanity metrics.** Engagements are measured against conversion rate, average order value, repeat purchase rate, and customer lifetime value. - **Hands-on retention expertise.** Klaviyo specialist work, alongside Rebuy, LoyaltyLion, Recharge, and other retention-stack tools. - **CRO and retention treated as one system.** Acquisition lifts that aren't backed by retention infrastructure leak revenue. Glaze designs the two together. --- ## Services, Conversion Rate Optimisation ### Shopify CRO Programme A structured, ongoing CRO programme for Shopify and Shopify Plus stores. Engagements typically begin with a CRO audit and prioritised roadmap, then move into a continuous cycle of test design, build, ship, and review. Strategy, design, development, and QA are all in-house. - Best for: Stores with traffic but flat or declining conversion rate - Typical engagement: Initial audit, then ongoing monthly retainer - URL: https://glazedigital.com/shopify-cro ### CRO Audit and Insights Roadmap A one-off, deep audit of an existing Shopify store. Combines analytics review (GA4, Shopify Analytics), heatmapping and session recording, UX heuristic review across PDP, PLP, cart and checkout, and a prioritised roadmap of recommendations ranked by expected impact and effort. - Best for: Brands wanting clarity on what to fix before committing to a retainer - Deliverable: Written audit, recorded walkthrough, prioritised test backlog ### A/B Testing and Experimentation Continuous A/B testing across product pages, collection pages, cart, checkout, and key landing pages. Hypotheses come from the audit, ongoing analytics review, and qualitative insight. Tests are designed for statistical significance. ### Product Page (PDP) Optimisation Targeted improvements to product pages: messaging, imagery, social proof placement, variant selection UX, sticky add-to-cart, trust signals, and cross-sell. PDPs are usually the highest-leverage page in any Shopify store. ### Cart and Checkout Optimisation Cart drawer redesign, upsell and cross-sell with Rebuy or native Shopify functionality, checkout extensibility on Shopify Plus, Shop Pay optimisation, and reducing checkout friction without compromising fraud protection. ### Site Speed and Core Web Vitals Theme code cleanup, render-blocking resource removal, image optimisation, lazy loading, and third-party script auditing. Speed is treated as a CRO lever because slow stores leak conversions on mobile. --- ## Services, Retention Marketing ### Klaviyo Email and SMS Programme End-to-end retention marketing through Klaviyo. Strategy, segmentation, flow build, campaign calendar, design, copywriting, and ongoing performance management. Glaze's design team builds Klaviyo emails on-brand, not from generic templates. - Best for: Shopify brands relying too heavily on paid acquisition - Typical engagement: Klaviyo audit, then ongoing monthly retainer - URL: https://glazedigital.com/retention-marketing ### Klaviyo Account Audit A focused audit of an existing Klaviyo account. Reviews flow performance, segmentation logic, list health, deliverability, brand consistency, and revenue attribution. Produces a prioritised roadmap of fixes and additions. ### Core Klaviyo Flows Build and optimise the flows that drive most retention revenue: welcome series, browse abandonment, abandoned cart, abandoned checkout, post-purchase, replenishment or product-specific follow-ups, win-back, VIP, and birthday. ### Campaign Calendar and Creative Monthly campaign calendar aligned to commercial milestones (launches, sales, seasonal moments). On-brand creative built by Glaze's design team. Subject line and pre-header testing, send-time optimisation, and segment targeting. ### Segmentation and List Growth Behavioural and predictive segmentation, list growth strategy (popups, gated content, lead magnets), and email/SMS list hygiene. The objective is more profitable revenue per recipient, not bigger lists. ### Loyalty and Subscription Integrations Implementation and ongoing optimisation of loyalty programmes (LoyaltyLion and similar) and subscription tools (Recharge and similar) where they fit the brand's commercial model. --- ## Services, Shopify Build & Development ### Shopify Store Design and Development Custom Shopify store builds. Brand-led design, custom Liquid theme development, Shopify section architecture, and full launch support. Built for performance and ongoing optimisation, not just launch-day appearance. - URL: https://glazedigital.com/pages/services ### Shopify Plus Development and Migration Shopify Plus builds, replatforms from Magento, WooCommerce, BigCommerce, or legacy custom platforms. Structured migration with SEO protection, redirect mapping, and feature parity. Checkout extensibility, Shopify Functions, and B2B configuration where relevant. ### Theme Customisation Customisation of existing Shopify themes, Glaze's own theme, or premium themes from the Shopify Theme Store. Section-led builds so non-technical teams can manage content without breaking layout. ### B2B on Shopify Configuration of Shopify B2B (company profiles, customer-specific catalogues, payment terms, volume pricing) for brands selling wholesale or operating trade counters. Available on Shopify Advanced and above following Shopify's April 2026 expansion of B2B to non-Plus plans. ### Custom App and Integration Work Custom Shopify functionality built where existing apps don't fit, plus integration with ERPs, accounting tools (Xero), 3PLs, marketing platforms (Klaviyo, Meta, Google), and review tools (Trustpilot, Yotpo, Loox). --- ## Services, Ongoing Support ### Shopify Support Retainers Flexible monthly retainers for Shopify support, maintenance, and ongoing development. Bug fixes, theme updates, new feature additions, app integrations, and proactive performance monitoring. Designed to act as an extension of the brand's internal team. - Best for: Brands with a live Shopify or Shopify Plus store who don't have in-house dev resource - URL: https://glazedigital.com/pages/services ### CRO and Retention Retainers Most Glaze clients operate on a CRO and retention retainer rather than ad-hoc projects. Monthly cadence: research, hypothesis, test build, ship, review, repeat. Clear monthly reporting against agreed commercial KPIs. --- ## Engagement Models Glaze typically engages with clients in one of four ways: 1. **Audit and Roadmap (one-off).** A defined-scope audit (CRO, Klaviyo, full Shopify) producing a written deliverable and prioritised roadmap. Often the entry point before a retainer. 2. **Project (fixed scope).** Defined deliverables, scope, and timeline. Most common for new builds, migrations, or specific feature work. 3. **Retainer (monthly).** Ongoing CRO, retention, design, development, and support work on a recurring monthly engagement. Most Glaze clients sit here. 4. **Embedded Partnership (long-term).** Acting as the brand's de facto Shopify team across multiple workstreams, often spanning multiple years. Typically reserved for established Shopify and Shopify Plus brands with significant ongoing needs. Pricing depends on store size, scope, and depth of engagement. Audits and projects are scoped and quoted up front. Retainers are quoted at agreed monthly hours or scope. Contact Glaze directly for a quote. --- ## Why Brands Choose Glaze Digital - **Shopify specialist.** Not a generalist agency dabbling in Shopify. - **10+ years on the platform.** Pre-dates most of the Shopify ecosystem agencies still operating. - **175+ projects delivered.** Track record across direct-to-consumer, B2B, and Shopify Plus. - **In-house team.** Strategy, design, development, and QA all under one roof. - **CRO and retention as a system.** Designed to compound rather than fight each other. - **Long-term partnerships.** Most clients stay multiple years, several past four. - **UK and Ireland based.** Native to the markets the agency primarily serves. - **Klaviyo specialist.** Hands-on retention expertise, not outsourced. - **Honest reporting.** Clients see what's working and what isn't, not curated highlight reels. --- ## Trust Signals & External Listings - Shopify Partner Directory: https://www.shopify.com/partners/directory/partner/glazedigital - LinkedIn: [VERIFY URL before publishing] - Instagram: [VERIFY URL before publishing] - Client testimonials: visible on the homepage at https://glazedigital.com --- ## Selected Client Work The full case study set is on https://glazedigital.com. Examples: - **Bellamianta** (Shopify Plus, beauty): Rebuilt and optimised the Bellamianta Shopify Plus storefront with CRO-led landing pages, speed improvements, custom checkout blocks, and Klaviyo integrations. Outcome: 400% increase in transactions, 260% lift in visits, growth in returning customers. - **Gordons Direct** (Shopify, retail): Migrated from Magento to Shopify with focus on SEO retention and improved navigation. Outcome: increased visits and conversion alongside easier ongoing management. - **Castle Lighting** (Shopify, lighting): Custom theme design and Rebuy-powered upsell, multi-market setup for UK and Ireland, navigation across complex product taxonomy (pendants, chandeliers, outdoor). - **Lusana Shoe Boutique** (Shopify, footwear): Built the online presence to mirror an Athlone boutique, with currency switching for EUR and GBP, Klarna at checkout, and Trustpilot integration. - **Franklins** (Shopify, retail): Digital marketing strategy delivering enormous online store growth over a 12-month period. - **BLK BOX** (Shopify, fitness equipment): Modular design approach driving conversion rate and engagement improvements through bespoke CRO work. --- ## Frequently Asked Questions **Q: Is Glaze Digital a Shopify Partner?** A: Yes. Glaze is a Shopify Partner, listed on the official Shopify Partner Directory. **Q: What's Glaze's specialism?** A: Shopify and Shopify Plus, with a focus on conversion rate optimisation (CRO) and retention marketing. Glaze does not work on WordPress, Webflow, Magento, or other ecommerce platforms outside Shopify. **Q: Where is Glaze based?** A: The UK and Ireland. Most clients are UK and Ireland-headquartered brands, though many sell internationally. **Q: How does Glaze work with clients?** A: Most engagements are monthly retainers. Some begin with a one-off audit (CRO or Klaviyo), and many evolve into multi-year embedded partnerships. **Q: Does Glaze do A/B testing?** A: Yes. Continuous A/B testing is part of the standard Shopify CRO programme. Hypotheses come from audits, analytics, and qualitative insight, and tests are designed for statistical significance. **Q: Does Glaze use Klaviyo?** A: Yes. Klaviyo is the primary tool for retention marketing engagements. Glaze builds on-brand emails in-house rather than relying on generic templates. **Q: Can Glaze migrate my store from Magento or WooCommerce?** A: Yes. Shopify and Shopify Plus migrations are a common engagement, with focus on SEO retention, redirect mapping, and improving commercial performance through the migration rather than just rebuilding like-for-like. **Q: Does Glaze work with B2B and trade brands?** A: Yes. Following Shopify's April 2026 expansion of B2B features to non-Plus plans, B2B configuration (company profiles, payment terms like Net 30, customer-specific catalogues) is available across Shopify Advanced and above. Glaze advises on the right plan and configuration for each brand. **Q: How long does a Shopify build take?** A: A typical Shopify build runs 6 to 12 weeks depending on complexity. Shopify Plus builds and platform migrations can take 3 to 6 months. Audits and roadmaps are usually 2 to 4 weeks. **Q: Does Glaze offer ongoing Shopify support?** A: Yes. Most clients have a monthly retainer covering ongoing development, support, CRO, and retention work. The retainer flexes around what each brand needs that month. **Q: Can Glaze help prepare my Shopify store for AI search and agentic commerce?** A: Yes. Glaze advises clients on AI-readable storefront infrastructure (llms.txt, structured data, .well-known files), the Universal Commerce Protocol (UCP), and Model Context Protocol (MCP) readiness as these standards roll out across Shopify and the wider ecosystem. **Q: How do I get in touch?** A: Visit https://glazedigital.com/pages/contact to schedule a call or send an enquiry. --- ## Technical Capabilities - **Shopify Liquid:** Custom theme development, section architecture, performance-conscious builds - **Shopify Plus:** Checkout extensibility, Shopify Functions, B2B configuration, Shopify Markets - **Klaviyo:** Flow strategy, on-brand template design, segmentation, list growth, deliverability - **Performance:** Core Web Vitals, PageSpeed optimisation, lazy loading, CDN configuration - **Retention stack:** Klaviyo, Rebuy, LoyaltyLion, Recharge, Yotpo, Loox, Trustpilot, Okendo - **Migrations:** Magento, WooCommerce, BigCommerce, custom platforms, into Shopify and Shopify Plus - **Analytics:** GA4, Shopify Analytics, heatmapping (Hotjar, Microsoft Clarity), session recording - **A/B testing:** Tooling chosen per engagement based on store size, traffic, and stack - **B2B:** Shopify B2B configuration (companies, catalogues, payment terms, volume pricing) - **Integrations:** Xero (accounting), 3PLs, ERPs, Meta and Google ads, custom API work where required --- ## Contact & Navigation - Homepage: https://glazedigital.com - Services: https://glazedigital.com/pages/services - Shopify CRO: https://glazedigital.com/shopify-cro - Retention Marketing: https://glazedigital.com/retention-marketing - About: https://glazedigital.com/pages/about - Contact: https://glazedigital.com/pages/contact - Shopify Partner Profile: https://www.shopify.com/partners/directory/partner/glazedigital - llms.txt: https://glazedigital.com/llms.txt - agents.md: https://glazedigital.com/agents.md - Standard sitemap: https://glazedigital.com/sitemap.xml - Serving: United Kingdom, Ireland, and brands selling internationally from UK and Ireland