Robinsons Shoes

Robinson Shoes - Migrating over a local legend in the Shoe space.

Developeing a stylish and user-friendly Shopify site to showcase their premium footwear collection online.

Robinson’s Shoes began as a humble shoe repair shop in Carrickfergus in 1954, evolving over decades into a renowned retailer and maker of premium, often bespoke, footwear—still family-run and celebrated for its commitment to quality, fit, and traditional craftsmanship.

The Challenge

Robinson Shoes is a staple of the Northern Ireland shoe space, having built up a reputation for incredible quality over a 100 years, alongside multiple stores it was time for them to move of an aging Magento platform. They wanted to refresh the site, keep the character and further expand on the functionality within Shopify that they were currently limited with. We wanted to keep the same products, content and imagery but refresh how the customer explored through the site.

The Solution

We started by building out a usable store interface, something aligned with the brand direction, we migrating all customers, orders, categories, discounts, pages and product attributes. Alongside this we setup new product data points, which included Shoe Last, and key information on the brands like specific colour naming conventions. This helped improve the site from an SEO point of view as customers search could find the exact model in the exact last in the exact colour they wanted.

The Highlights

- Sibling products for each product colour
- Key information displayed based on product data sets
- Improve product filtering
- 301 Redirects and matched content for Blogs, Pages and Locations

11%
Revenue Increase
£117
AOV
15%
Store Sessions

Our Work

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JOBE Watersports
We delivered a custom Shopify theme for Jobe Watersports Australia that blends speed, clarity, and brand impact. The architecture is lightweight and modular, so content teams can launch collections, promos, and seasonal gear without developer hand‑holding. Navigation is purpose‑built for watersports: dynamic mega menus, scroll‑over imagery, and clear paths into wake, paddle, towables, wetsuits, and safety.

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The Walk in Wardrobe
We built a clean Shopify store for The Walk in Wardrobe that feels like the Banbridge shop online. Navigation is simple so people can find New In, Love Laura XO and core clothing ranges without friction. Product pages are clear with sizes and quick buy. Checkout is smooth with secure payments and international shipping included. The site now supports everyday trade and seasonal drops in one place.
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Franklins
We worked with Franklins to create and implement a digital marketing strategy that resulted in enormous growth of their online store over a 12 month period.
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