New year, new Shopify – or at least, a slightly more updated Shopify.
The ecommerce giant continues to innovate and enhance its e-commerce platform with several noteworthy updates and features over the last month.
Let’s dig into what’s important for Shopify store owners going forward:
Enhanced Checkout Experience
Shopify has introduced significant updates to its checkout process, focusing on speed and reliability. These optimisations deliver faster loading times and a smoother shopping experience, which is especially valuable during the busy holiday period.
As part of this they also have released Checkout Blocks to all plans. This allows you to add custom text on the Thank you and Order Status page.
Check it out at https://apps.shopify.com/checkout-blocks.
Shop Pay Improvements
Shop Pay, the platform’s flagship payment solution, has received significant updates to enhance the merchant and customer experience. The improvements include advanced fraud detection algorithms that better protect transactions and reduce false positives.
Additionally, the platform now offers seamless integration with popular local payment methods across the UK and Europe, such as direct debit systems and regional digital wallets. These updates make it easier for merchants to serve their international customers while maintaining strong security standards.
Flow: New actions for working with metaobjects
Shopify Flow has expanded its metaobject workflow capabilities. Building on the recently added Metaobject entry created trigger, Flow now includes two new actions: Get metaobject entries and Get metaobject entry.
Analytics and Reporting Updates
Shopify is now offering more comprehensive analytics tools, providing merchants with:
- More detailed customer behaviour insights
- Enhanced inventory tracking capabilities
- Improved sales forecasting tools
Dive into all the details in our article here:
Customer Account Extensions
Shopify has launched a landing page showcasing all available customer account apps for your store.
These apps enable shoppers to engage with your brand, access personalized offers, process returns or exchanges, and manage subscriptions—all in one central location. You can add self-service features while maintaining consistent branding and a streamlined login experience.
Learn more here https://apps.shopify.com/stories/guide-customer-accounts
Klaviyo Changes
Got your Shopify store integrated with Klaviyo?
Starting February 18, 2025, Klaviyo is rolling out flexible email and SMS plans that automatically adjust for seasonal spikes, alongside profile-based auto-upgrades and downgrades to keep businesses on the right plan.
These updates aim to simplify billing, align pricing with customer growth, and provide better value.
Get more details in our article here:
New Site Launch
The Acacia Tree
We’re thrilled to launch the new website for The Acacia Tree, an Australian retailer specialising in ethically sourced and sustainable homewares, fashion, and lifestyle products. It was a pleasure working with the team to elevate their online store and offering. We’re now migrating them to Shopify Plus and are excited to continue our relationship with the team.
View the site here – https://theacaciatree.com.au/
Glaze is a Shopify Select Partner
Big news! We have been named a Shopify Select Partner – a significant achievement that places us among the top 4% of Shopify Partners globally. This prestigious recognition comes after 6 years of dedicated service, during which we’ve helped over 220 brands worldwide transform their digital presence.
Our selection as a Shopify Select Partner reflects our commitment to excellence in e-commerce solutions, deep platform expertise, and consistent delivery of high-quality results for our clients. This partnership status gives us enhanced access to Shopify resources and support, allowing us to serve our clients even better.
We’re incredibly proud of this milestone and excited about the new opportunities it brings as we continue to grow and innovate in the e-commerce space.
Looking Forward
For more detailed information about specific features or to discuss how these updates could benefit your e-commerce business, please don’t hesitate to contact our team.
We also send out tips and tricks in our newsletter Shopify Insider, which includes advice for both Shopify store owners and Klaviyo users. Sign up to that here so that you don’t miss out on any more expertise in achieving higher conversions.
