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The End of De Minimis: What Shopify Merchants N...
If you’re running a Shopify store and sending orders across borders, there’s a big change you need to know about. The De Minimis rule – which used to let small...
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Shopify News Round Up July 2025
As we hit the height of summer, there’s plenty happening in the world of e-commerce. Shopify’s been busy rolling out updates, new features, and handy tools – and we’ve pulled...
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Guide to Seasonal Forecasting For Your Shopify ...
Running a business has its fair share of ups and downs – and even more so if your sales tend to be more seasonal. Activity can swing wildly depending on...
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AI-Powered Shopify SEO: Rank, Source, Sell
The way people shop online is changing fast. Google’s still a big deal, but now AI tools like ChatGPT and Perplexity are where folks are turning to find and decide...
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Get Back in Business: Guide to Klaviyo Back in ...
Whether you’re regularly running out of your bestsellers (lucky you!) or just want to prepare for seasonal stock fluctuations, setting up a back-in-stock notification flow in Klaviyo is a brilliant way...
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Shopify News Round Up May 2025
May’s been particularly busy for Shopify store owners – the Summer ’25 Edition just dropped, and it’s packed with over 150 updates. We’re talking smarter AI tools, better theme customisation,...
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Success with Segments: How to Create Powerful K...
If you’re running a Shopify store and not taking full advantage of Klaviyo’s segmentation tools, you could be leaving money on the table. In this guide, we’ll walk you through...
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Shopify News Round Up May 2025
May’s been particularly busy for Shopify store owners – the Summer ’25 Edition just dropped, and it’s packed with over 150 updates. We’re talking smarter AI tools, better theme customisation,...
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Shopify News Round Up April 2025
The days are stretching and the sun’s finally making an appearance. As we soak up the bit of warmth and those long evenings, Shopify’s been busy behind the scenes, rolling...
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Guide: How to Build An Effective Email Marketin...
Here at Glaze, we love Klaviyo. It's one of the most powerful tools for email marketing, allowing businesses to create highly personalised, automated, and data-driven email campaigns. However, even with...
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Shopify News Round Up March 2025
Welcome to our March roundup! As spring begins to work its magic and the days grow longer, we're excited to share this month's collection of Shopify updates, key tools, and...
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The Do's and Don'ts of April Fool's Day Marketing
April Fool’s Day is one of those unique opportunities for brands to engage with their customers in a light-hearted, entertaining way. A well-executed prank or campaign can generate social buzz,...
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Guide: How to Build Conversion-Boosting Browse ...
At Glaze Digital, we've worked with enough Shopify store owners to know that getting people to your Shopify store is only half the battle. The real challenge? Converting those visitors...
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Shopify News Round Up February 2025
February is the shortest month of the year, so you might be thinking there isn't much to go over – but that's not true of this round up. Here’s a...
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Guide: Creating Effective Winback Flows With Kl...
Customers are a bit like houseplants – sometimes they need a little attention to thrive. You’ve already done the hard work of getting them to buy once, so why let...
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Shopify News Round Up January 2025
February is the shortest month of the year, so you might be thinking there isn't much to go over – but that's not true of this round up. Here’s a...
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Klaviyo’s Got Big Updates Coming This February ...
Klaviyo is rolling out some exciting updates starting 18th February 2025, and they’re all about making life easier and pricing smarter. The email marketing platform said: "These changes reflect our dedication to...
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Shopify Analytics Updates: Here's What You Need...
Shopify is kicking off 2025 in the best way: with an updated Shopify Analytics, which apparently is going to work "smarter, faster, and more intuitively for you". The ecommerce giant...
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2025 Shopify Marketing Calendar
Whether your business is in retail or professional services, B2B or B2C, you are likely familiar with the term, Content Marketing. It’s not just the big players who are getting...
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Glaze Wrapped: 2024 in Review
2024 is nearing its close and we're taking a moment to reflect on what we've been up to this year. It's been a year of many new beginnings – 67 of...
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Brands That Smashed Black Friday 2024 – And Wha...
Black Friday 2024 has come and gone, but the strategies brands used to make the most of this massive shopping event can still provide valuable lessons for sales strategies the...
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Shopify News Round Up November 2024
November is almost over and we're seeing the first of that true winter weather – stormy nights, frosty mornings, and drizzly days that go all the way to your bones....
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Why You Should Add a Product Recommendation Qui...
Research shows that 80% of consumers are more likely to make a purchase when brands offer personalised experiences – such as product recommendation quizzes. With the large number of products...
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Shopify News Round Up October 2024
It's the spookiest time of the year, but no tricks for Shopify store merchants – just treats. During October, we saw a few key changes and updates to the platform...
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Guide: Best Practices for Abandoned Cart Flows ...
An abandoned cart email flow is one of the most effective ways to recover lost sales. When customers add items to their cart but don’t complete the purchase, sending targeted,...
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Shopify News Round Up September 2024
This month, Shopify has rolled out a series of innovative features and enhancements designed to streamline operations, boost sales, and improve the overall user experience. Whether you're a seasoned Shopify...
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