Brands That Smashed Black Friday 2024 – And What You Can Learn From Them

Brands That Smashed Black Friday 2024 – And Wha...

Black Friday 2024 has come and gone, but the strategies brands used to make the most of this massive shopping event can still provide valuable lessons for sales strategies the...

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Shopify News Round Up November 2024

Shopify News Round Up November 2024

November is almost over and we're seeing the first of that true winter weather – stormy nights, frosty mornings, and drizzly days that go all the way to your bones....

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Why You Should Add a Product Recommendation Quiz to Your Shopify Store

Why You Should Add a Product Recommendation Qui...

Research shows that 80% of consumers are more likely to make a purchase when brands offer personalised experiences – such as product recommendation quizzes. With the large number of products...

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Shopify News Round Up October 2024

Shopify News Round Up October 2024

It's the spookiest time of the year, but no tricks for Shopify store merchants – just treats. During October, we saw a few key changes and updates to the platform...

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Guide: Best Practices for Abandoned Cart Flows with Klaviyo

Guide: Best Practices for Abandoned Cart Flows ...

An abandoned cart email flow is one of the most effective ways to recover lost sales. When customers add items to their cart but don’t complete the purchase, sending targeted,...

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Shopify News Round Up September 2024

Shopify News Round Up September 2024

This month, Shopify has rolled out a series of innovative features and enhancements designed to streamline operations, boost sales, and improve the overall user experience. Whether you're a seasoned Shopify...

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7 Essential Elements for Your Shopify Collection Page

7 Essential Elements for Your Shopify Collectio...

A well-optimised collection page is not only crucial for enhancing user experience but also plays a significant role in improving your site's SEO. Collection pages serve as a central hub...

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Your Guide To Welcome Flows With Klaviyo

Your Guide To Welcome Flows With Klaviyo

When it comes to your email marketing, first impressions matter. That's why it's important to have a well-structured welcome flow as one of the first building blocks of a larger...

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Shopify News Round Up August 2024

Shopify News Round Up August 2024

August has been a month of exciting updates and enhancements for Shopify, all of which you can use to enhance and better your Shopify store. Here's a comprehensive look at...

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Semantic Search in Shopify: Enhancing E-commerce Efficiency

Semantic Search in Shopify: Enhancing E-commerc...

Semantic search is a transformative technology that is reshaping the e-commerce landscape, particularly for Shopify merchants.By understanding the intent and context behind search queries, semantic search delivers more relevant results,...

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Shopify News Round Up July 2024

Shopify News Round Up July 2024

This month Shopify hasn't changed too much, but just because there haven't been any major feature updates, doesn't mean that there haven't been small tweaks to improve store owner and...

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Getting to Know Shopify's New Categorisation Update

Getting to Know Shopify's New Categorisation Up...

In their Summer '24 Editions, Shopify revealed an update to their categorisation - or standard product taxonomy. Shopify has said: Shopify’s Standard Product Taxonomy improves and speeds up the way...

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Shopify Summer '24 Edition: Comprehensive Feature Overview

Shopify Summer '24 Edition: Comprehensive Featu...

Shopify has unveiled its latest edition, packed with over 150 updates designed to enhance the e-commerce experience for merchants. The Summer '24 Edition introduces a range of new features and...

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The Importance of Adding a Size Guide to Your Shopify Ecommerce Store

The Importance of Adding a Size Guide to Your S...

In the competitive world of ecommerce, providing a seamless and informative shopping experience is crucial for converting visitors into loyal customers. One often overlooked yet essential feature is the size...

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Maximising Customer Data: The Benefits of Post-Purchase Surveys for Shopify Stores

Maximising Customer Data: The Benefits of Post-...

In the competitive world of e-commerce, understanding your customers' experiences and preferences is crucial for business growth. At Glaze Digital, we believe that one of the most effective ways to...

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Guide to Your Shopify Returns Process: Best Practices & Top Tips

Guide to Your Shopify Returns Process: Best Pra...

With statistics indicating that online shoppers return about 20-30% of their purchases compared to only 8-10% in brick-and-mortar stores, it’s clear that a robust returns process is an integral, albeit...

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Your Guide to Making the Most of Klaviyo AI

Your Guide to Making the Most of Klaviyo AI

Earlier this year, Klaviyo announced its latest project: Klaviyo AI. "At Klaviyo, we believe the future of marketing is autonomous, and that technology should make it easier for marketers to...

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Key Ecommerce Trends Emerging in 2024

Key Ecommerce Trends Emerging in 2024

As we venture further into 2024, the ecommerce landscape is undergoing a transformation that's as dynamic as our weather.With the digital marketplace evolving at breakneck speed, brands are finding innovative...

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Going Green: How To Get Your Earth Day Shopify Marketing Right

Going Green: How To Get Your Earth Day Shopify ...

The very first Earth Day took place on 22nd April 1970, and now, five decades later, we are still celebrating and advocating for our wonderful, green, and watery planet. The...

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Shopify News Round Up March 2024

Shopify News Round Up March 2024

March is over, April is on the horizon, and we're taking a look at what changes and updates have been made to Shopify over the last month. This includes improvements...

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Raising the Bar in E-Commerce: Mastering the Art of Advanced Product Pages

Raising the Bar in E-Commerce: Mastering the Ar...

In the bustling world of e-commerce, where every click and scroll holds the promise of a new discovery, the importance of an expertly crafted Product Detail Page (PDP) cannot be...

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Shopify News Round Up February 2024

Shopify News Round Up February 2024

As we welcome March, we reflect on the progress made since January. This update focuses on key developments within Shopify, including pricing adjustments, app changes, and new features designed to...

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Shopify Reveals Major Changes to Their Pricing

Shopify Reveals Major Changes to Their Pricing

2024 has seen plenty of changes to Shopify – many of them good, welcome, and exciting for stores owners. Now, nearly a year since its last price change, the eCommerce...

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Spread Some Love This Valentine’s Day With Our Shopify Marketing Tips

Spread Some Love This Valentine’s Day With Our ...

Valentine’s Day occurs across the world every year on the 14th February. It is a day of romance, love, soft-centred chocolates, and oodles of roses – as well as important...

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Shopify News Round Up January 2024

Shopify News Round Up January 2024

We've had a bustling start to 2024 and want to dive into some thrilling projects and top tips for Shopify's updates – particularly, their Winter Editions 2024. While Shopify has...

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2024 Shopify Marketing Calendar

2024 Shopify Marketing Calendar

Whether your business is in retail or professional services, B2B or B2C, you are likely familiar with the term, Content Marketing. It’s not just the big players who are getting...

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