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Advanced Customer Segmentation: Beyond “Bought ...
Customer segmentation only really starts to pull its weight when you stop lumping people into “bought once” or “never bought” and start grouping them by intent, value, and timing. In...
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Site Speed Optimisation: Make Your Shopify Stor...
If your Shopify homepage takes more than three seconds to load, you could be losing up to 40% of UK visitors before they even see your products. In fact, just 1...
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Welcome Series That Convert: Your First 7 Days ...
Getting your welcome series right in Klaviyo is one of the fastest ways to turn new sign-ups or first-time buyers into confident, repeat customers. When done well, it introduces your...
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Maximising Loyalty: How to Build a Branded Rewa...
Turning one-time shoppers into regulars – and regulars into proper raving fans – is one of the most reliable ways to grow a Shopify store. A solid loyalty programme gives...
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Shopify Plus vs Regular: When to Upgrade
If you’re running a growing Shopify store, it’s only a matter of time before the question comes up: “Should we be on Shopify Plus yet?” It’s a big step up in...
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Download For Free: 2026 Marketing Calendar
Looking for a little marketing inspiration in 2026? Our one-page Marketing Calendar is packed with key dates and fun holidays – from Blue Monday to Love Your Pet Day, Easter...
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Everything You Need to Know About Shopify Editi...
Shopify has just unveiled its Winter Editions 2026, and it’s shaping up to be one of the most exciting updates the platform has released in years. Packed with powerful new...
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Guide to Last Orders Messaging For Christmas
Every December, the question customers care about most is simple: “If I order today, will it be here for Christmas?” Getting your last order messaging right is one of the...
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Size Guides That Actually Reduce Returns
In ecommerce, returns are a silent profit killer. You’ve nailed your product imagery, your ad targeting is on point, but if customers aren’t confident in fit, half of that effort...
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Shopify News Round Up November 2025
The year’s nearly wrapped, but Shopify isn’t slowing down – this month brings significant improvements across analytics, payments, checkout customisation, and product management all designed to help you work smarter and...
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Homepage Optimisation: First Impressions That C...
Your homepage is your digital storefront’s front window – the first glimpse people get of who you are and what you’re about. And the truth is, you’ve only got about 15...
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Unlock Higher Sales with Smart Shopify Upselling
For Shopify merchants looking to increase revenue without significantly increasing marketing costs, upselling remains one of the most effective strategies. When done right, upselling not only boosts your average order...
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Shopify News Round Up October 2025
As we head into the final stretch of the year, there’s a lot happening across the Shopify ecosystem – and it’s all designed to help merchants make the most of the...
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Shopify News Round Up September 2025
As we head into the busy run-up to the fourth quarter, there’s plenty of new features and updates to give merchants a helping hand as you get ready for autumn...
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Guide to Writing Product Descriptions That Sell
If you’ve just launched your Shopify store, the thought of writing product descriptions can feel a bit daunting. Where do you start? How do you make your products stand out...
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Yotpo Email & SMS Retirement: Why Klaviyo Is th...
In August 2025, Yotpo announced it would sunset its Email and SMS services by the end of the year, marking a significant shift in its business strategy. This move has...
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How To Maximise Personalisation In Your Email M...
In a crowded inbox world, a one-size-fits-all email doesn’t really cut it anymore. Sure, some campaigns can make it work, but what will really set your marketing apart will be...
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Unlock AI Shopping Success with Our Generative ...
In case you missed it, our director Mark held a seminar last week on Generative SEO for Shopify. If you couldn’t join him, don't worry – you can catch up...
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Why Klaviyo Post-Purchase Flows Are a Game-Chan...
When someone buys from your online shop, it’s easy to think the job’s done. The sale’s in, they’ve got what they came for, and you’re off the hook – right?...
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The End of De Minimis: What Shopify Merchants N...
If you’re running a Shopify store and sending orders across borders, there’s a big change you need to know about. The De Minimis rule – which used to let small...
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Shopify News Round Up July 2025
As we hit the height of summer, there’s plenty happening in the world of e-commerce. Shopify’s been busy rolling out updates, new features, and handy tools – and we’ve pulled...
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Guide to Seasonal Forecasting For Your Shopify ...
Running a business has its fair share of ups and downs – and even more so if your sales tend to be more seasonal. Activity can swing wildly depending on...
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AI-Powered Shopify SEO: Rank, Source, Sell
The way people shop online is changing fast. Google’s still a big deal, but now AI tools like ChatGPT and Perplexity are where folks are turning to find and decide...
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Get Back in Business: Guide to Klaviyo Back in ...
Whether you’re regularly running out of your bestsellers (lucky you!) or just want to prepare for seasonal stock fluctuations, setting up a back-in-stock notification flow in Klaviyo is a brilliant way...
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Success with Segments: How to Create Powerful K...
If you’re running a Shopify store and not taking full advantage of Klaviyo’s segmentation tools, you could be leaving money on the table. In this guide, we’ll walk you through...
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Shopify News Round Up May 2025
May’s been particularly busy for Shopify store owners – the Summer ’25 Edition just dropped, and it’s packed with over 150 updates. We’re talking smarter AI tools, better theme customisation,...
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