Shopify News Round Up October 2025

As we head into the final stretch of the year, there’s a lot happening across the Shopify ecosystem – and it’s all designed to help merchants make the most of the busy holiday season. In this month’s update, we’re diving into the latest platform improvements, must-try apps, and strategic insights to help you optimise your store and stay ahead of the curve.

It might be a smaller update, but every change here packs a punch – each one can make a real difference to your store’s performance as we move into peak trading season.

Shop App Integration with Shopify Catalog

The Shop app is now powered by the Shopify Catalog. This means that the Shop app, along with other AI-powered shopping experiences, makes all of your active online store products discoverable. Here's how it works:

• Products you've published to Shop will be available for direct sale within the Shop app
• All your other active online store products will be discoverable in the Shop app, but customers will visit your online store product page to check out

For more information on managing your presence on the Shop app, visit the Shopify Help Center.

Bot Traffic Filtering in Analytics

Shopify has rolled out a powerful analytics update that helps you see what really matters – your actual customers. You can now separate human and bot traffic for more accurate reporting and a clearer view of genuine shopper behaviour.

What’s new:

• A new “Human or Bot session” filter to easily distinguish real visitors from automated traffic

• A “Human or Bot session” dimension for deeper analysis of how each type interacts with your store

• More reliable conversion rates and performance metrics based on verified human activity

This update gives you cleaner, more actionable data — helping you pinpoint high-quality referral sources, measure true store performance, and make smarter, data-driven decisions.

How to access:

Navigate to any sessions report in Shopify Analytics and apply the "Human or bot session" filter. Select "Human" to view only customer traffic, or compare both types to see your full traffic composition. You can also add it as a dimension for comparative analysis.

Compare-at Pricing in Catalogs

Shopify has made it simpler than ever to manage discounts and display strikethrough pricing. You can now set compare-at prices directly within Catalogs, removing the need for those time-consuming CSV imports (we know a few of you relied on those!).

The best part? When you update product prices, your existing compare-at values are automatically maintained – so your discount displays stay accurate and consistent without any extra effort.

Unlisted Product Status

Shopify has introduced a new Unlisted product status, giving merchants more control over how and where products appear. When set to Unlisted, products are hidden from your store’s search results, collections, sales channels, search engines, and even the Shopify Catalog – but they can still be accessed via direct links.

It’s ideal for exclusive offers, warranty products, bundled items, or promotional gifts that you only want customers to find through specific URLs rather than general browsing.

New Launch for Chamber 13 NYC

We're excited to announce the launch of the newly redesigned Chamber 13 NYC! This complete rebuild represents a major upgrade to our digital storefront, bringing our premium streetwear collection to life with a sleek, modern shopping experience.

What's New:

• Enhanced Navigation: Browse our curated collections of designer streetwear with improved filtering by brand, type, size, and price point
• Streamlined Checkout: Faster, more secure purchasing process with enhanced payment options
• Mobile-Optimised Design: Shop seamlessly across all devices with our fully responsive layout
• Advanced Search: Find exactly what you're looking for with our improved search functionality
• Shipping Protection: New integrated shipping protection options for peace of mind on every order

The new site showcases our extensive inventory of authentic luxury streetwear from brands like Chrome Hearts, Amiri, Godspeed NYC, Lost Intricacy, and more. With improved product photography, detailed condition ratings, and real-time inventory updates, customers can shop with confidence knowing they're getting genuine, quality pieces.

Visit Chamber 13 NYC today to explore the new experience.

To make an enquiry or have a chat with us about Shopify, you can get in contact with us via our website.

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