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Why Paid Media
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We use Paid Media to show ads to your target audience in places where we can reach them online.
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This includes search engines where we can show ads to customers who are searching for products that you sell and social media sites where we can target users based on their demographic and actions they have performed on the site already.
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The graph below outlines the different places we can show ads to your audience.
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PPC
Find customers searching for your products.
We use PPC to reach customers who are searching for your products in search engines, these visitors therefore have a high purchase intent. We do this by setting up and optimising product feeds for the store so search engines can understand the products you're selling. Next we create and manage campaigns to deliver the products in ads to the target audiences. Finally we monitor performance and make adjustments to campaigns to maximise ROI.
Paid Social
Laser target your demographic
We use Paid Social campaigns to reach the target audience with visual ads for your store. This is done by targeting users based on demographic information they have provided social media platforms and machine learning through pixels about actions the customer has already performed on your store.
Reporting
Track KPIs to clearlyview performance.
We create a monthly report which analyses performance across all campaigns to provide a clear view of performance for your store. We'll then review this together and make recommendations to improve Paid Media performance across the campaigns.
Our Work
Let's Talk
Book a Discovery Call to find out how we can help your store.
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