We designed and developed a Shopify store that gave Lusana a strong foundation for online growth, translating the quality and credibility of the boutique into an ecommerce experience that was simple to navigate and easy to manage. The site was structured around the brands and product categories customers were already shopping for, helping visitors find the right products quickly while giving the Lusana team the flexibility to grow the catalogue over time.

With the new platform in place, we focused on building a joined-up growth strategy rather than relying on the website alone. We put in place a retention strategy with core flows that allowed us to engage with customers based on their interests, ensuring each received a tailored journey. We were also able to send targeted campaigns tying in with in-store promotions and previous purchasing behavior. Search campaigns captured demand from customers actively looking for the brands Lusana stocked, while Klaviyo introduced automated customer journeys that kept the brand front of mind after the first purchase, helping turn new customers into returning ones.