JOBE Watersports

Jobe Watersports - Bringing a breath of fresh air to a usable site.

We designed and built a seamless, high-converting Shopify store for Jobe Watersports, tailored for the Australian market.

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Jobe is a renowned name in the waterspouts sector, at the time Jobe was expanding in the Australian Market.

Our Brief

JOBE’s extensive product range includes everything from wakeboards and kneeboards to stand-up paddleboards, wetsuits, and life jackets, catering to a diverse audience of watersports lovers.

The goal with their website was to improve usability, streamline the shopping process, and create an online presence that truly reflects the brand’s legacy of excellence and forward-thinking design.

What We Did

We expanded out the current site, creating key blocks to be used throughout the website, from slider banner, product collections and features, on collection pages we included SEO optimised content, key features of products and highlighted sub collection to improve navigation flow.

On the product pages, we optimised the image type supplied, including USPs, upsell functionality and features based on the products, in total we created 3 separate product templates which had a different range of content blocks dependant on the product.

Results

After we revamped Jobe Sports AU’s website, their total sales jumped by 64%. They also saw a 36% boost in store visits and a 30% increase in orders. On top of that, the average order value went up by 25%, thanks to the smoother shopping experience and added features like the “Complete It” section. Overall, the site upgrades really helped boost both customer engagement and sales.

64%
Increase in Sales
+36%
Online Store Sessions
+25%
Average Order Value

Our Work

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We delivered a custom Shopify theme for Jobe Watersports Australia that blends speed, clarity, and brand impact. The architecture is lightweight and modular, so content teams can launch collections, promos, and seasonal gear without developer hand‑holding. Navigation is purpose‑built for watersports: dynamic mega menus, scroll‑over imagery, and clear paths into wake, paddle, towables, wetsuits, and safety.

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