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About
- Design & Development
- Shopify Plus
Walk In Wardrobe is one of Ireland's fastest-growing fashion retailers, combining a successful store in Banbridge with a thriving ecommerce business and a highly engaged social following. With new collections launching regularly and customers quick to respond to the latest trends, the business has built a loyal audience that expects a seamless shopping experience online as well as in store.
More than 90% of customers shop on mobile, often discovering products through social content before visiting the website. In a retail environment driven by frequent product drops and fast purchasing decisions, every part of the online experience needs to help customers move quickly from discovery to checkout.
Brief
Having first partnered with Walk In Wardrobe in 2018 to launch its ecommerce store, Glaze continued to support the business as it grew. As online sales accelerated, the next iteration of the Shopify Plus store needed to improve conversion, increase average order value and keep pace with a fast-moving retail operation.
The platform also needed to give the internal team greater control over campaigns, new arrivals and seasonal launches, allowing content to evolve as quickly as the business itself.
The website needed to evolve at the same pace as the business behind it.
Approach
The Shopify Plus store was rebuilt around the way real customers shop fashion online.
Collections were restructured with stronger merchandising, intuitive filtering and faster page loading, helping shoppers move quickly from browsing to buying. With more than 90% of traffic coming from mobile devices, every part of the experience was designed to perform seamlessly on smaller screens.
Product pages were also redesigned to answer the questions customers ask before purchasing. Clear sizing and fit guidance, fabric information, styling content, customer reviews and complementary product recommendations help shoppers buy with greater confidence while encouraging larger basket sizes.
Behind the scenes, a bespoke section-based Shopify Plus theme gives the Walk In Wardrobe team complete control over the website. New product drops, homepage updates, seasonal campaigns and promotional landing pages can all be launched quickly without developer support, allowing the site to evolve alongside the business.
Impact
Walk In Wardrobe now has a platform that gives the business far greater control over how it sells online. Built on a partnership that has evolved since 2018, the website continues to develop alongside the business, supporting new collections, changing customer demand and continued commercial growth.
"Glaze Digital has been a trusted partner of Walk In Wardrobe since 2018, when we first launched our website. Since then, they've supported us with multiple website updates and consistently provided valuable feedback on industry best practices and app integrations that have contributed to our growth.
Their ongoing support goes beyond just development. They regularly conduct performance reviews of our site and share insightful analytics that help us respond to market changes and stay ahead of trends. Glaze is a highly valued partner, and their expertise has been instrumental in shaping our online presence and success."
Dave Wright, Operations Manager
-
14%
increase in online revenue
-
46%
increase in conversion rate
-
32%
increase in organic traffic
- Choosing a selection results in a full page refresh.
- Opens in a new window.