Bellamianta

Improving performance across a growing retail brand

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About

  • Shopify Plus
  • Shopify Support

Bellamianta is a Dungannon-based tanning brand known for its vegan, cruelty-free products. Since launching in 2015, it has grown into a widely stocked retail brand, now available in over 5,000 outlets across the UK, including Boots and Brown Thomas.

That level of distribution brings expectation. 

Many customers already know the brand before they visit the website. 

The online experience needed to reflect the quality they've come to expect, while making it easy to explore the range, compare products and buy with confidence.

Brief

Bellamianta partnered with Glaze to refresh its Shopify store, creating an experience that better reflected the strength of the brand while supporting continued ecommerce growth.

The focus wasn't on changing who Bellamianta was. It was on creating a website that made the brand feel every bit as premium online as it already did on the shelf.

The opportunity was to turn an already successful ecommerce store into a higher-performing one.

Approach

We redesigned the Shopify store to place the products, content and customer journey on equal footing. The visual design was refined to better reflect Bellamianta's premium positioning, while the shopping experience was simplified to help customers find the right products more quickly.

Product pages were reworked to present key information more clearly, helping customers understand the differences between products and make informed choices. Navigation was also reviewed, making it easier to move between collections and discover complementary products without unnecessary friction.

The build was designed to support the business beyond launch. A flexible Shopify architecture allows the team to manage content, launch campaigns and develop the store as the brand continues to grow.

Every decision served the same purpose: strengthen the brand while making it easier for customers to shop.

Impact

The new Shopify store gives Bellamianta a digital experience that now matches the strength of the brand customers already know from retail shelves. Shopping is simpler, product discovery is clearer and the business has a platform designed to support continued ecommerce growth.

  • 34%

    increase in traffic

  • 12%

    reduction in cart abandonment

  • 27%

    increase in checkouts started

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