We built a new website from the ground up, with a specific focus on giving it a strong foundation to grow their organic search traffic over time, to ensure long-term success. This involved analysing the most popular search terms their target customers were using and closely aligning these with the product categories on the site.

Once the website was up and running, we created a series of targeted pop-ups to capture customer data and grow Franklins’ email database for further marketing activity. We set up a 10% initial discount to incentivise people to sign up.

To start generating traffic to the website and reach new audiences, we planned and implemented a PPC marketing strategy to push relevant product lines across Google Shopping, as most of our target customers already know what they are looking for.

With the email list steadily growing, we provided Email Marketing services to create and deliver automated emails to the audience based on visitor behaviour and stage of their buying journey, alongside regular content campaigns that were sent to all subscribers.