Ireland’s Eye

We rebuilt the IrelandsEye Shopify store to make browsing and buying clear and fast. Navigation is simple across women, men, gifts and accessories, with edits like Christmas sweaters, new winter, and archive sale easy to find. Category pages help people filter by colour, size, fit and style without fuss. Product pages show fabric, fit, available colours and price plainly, with quick add to cart. Checkout is smooth on mobile.

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Our Brief

Born out of a deep appreciation for minimalist aesthetics infused with a bohemian twist, ‘Lines & Current’ emerges as a distinctive jewellery and accessories brand. Catering to the needs of everyday women who embrace the mantra of simplicity, the brand celebrates the beauty of clean lines and effortless style. ‘Lines & Current’ understands that modern women lead busy lives, juggling multiple roles, and appreciates the desire to maintain an uncomplicated yet chic look. The brand’s offerings embody a harmonious blend of simplicity and artistry, carefully curated to complement the diverse personalities and lifestyles of their clientele. With ‘Lines & Current,’ every woman can confidently express her unique individuality through timeless designs that effortlessly elevate her everyday ensembles.

Our dedicated team has been actively involved in supporting their growth and success, working closely with them to optimise their online presence, expand into new territories, and provide valuable insights and guidance on digital strategies. Through this collaborative partnership, we have been able to contribute to Blue Sky Stone’s overall development and help them achieve their goals in the ever-evolving digital landscape.

What we Did

Having established a longstanding partnership with Lines & Current, we have been closely involved in the evolution of their online presence. The latest iteration of their website was meticulously crafted with their unique product builder in mind. This innovative feature empowers customers to personalise their purchases by selecting individual letters, fostering a sense of ownership and exclusivity.

To enhance the overall shopping experience, we seamlessly integrated video product imagery, providing dynamic and immersive views of their offerings. With a strong focus on user accessibility, the website is fully optimised for mobile devices, ensuring a seamless browsing experience across various screens. Moreover, we implemented comprehensive speed optimisation measures to guarantee swift loading times and expedite the customer journey.

Our Work

Walk in Wardrobe
We built a clean Shopify store for The Walk in Wardrobe that feels like the Banbridge shop online. Navigation is simple so people can find New In, Love Laura XO and core clothing ranges without friction. Product pages are clear with sizes and quick buy. Checkout is smooth with secure payments and international shipping included. The site now supports everyday trade and seasonal drops in one place.
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Bellamianta
We rebuilt and optimised the Bellamianta Shopify Plus experience to make shopping faster, clearer, and unmistakably on‑brand. Combining CRO‑led landing pages, speed improvements, custom checkout blocks, and Klaviyo integrations, we reduced friction and turned intent into purchases. The result: a 400% increase in transactions, a 260% lift in visits, and growth in returning customers—elevating online revenue while preserving the premium feel of the brand.
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Barrett Castle Lighting
We designed and built a refined Shopify experience for Castle Lighting, aligning the site with their 50‑year heritage while making it faster and easier to shop. From custom theme design and Rebuy‑powered upsell to multi‑market setup for UK and Ireland, we streamlined navigation across departments like pendants, chandeliers, and outdoor lighting. The result is a smoother buying journey that supports their showroom reputation online and drives stronger sales performance.
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Lusana Shoe Boutique
We created a clean Shopify storefront for Lusana Shoe Boutique that mirrors the Athlone boutique online. Navigation is simple: shop by style or brand, with quick access to New Arrivals and seasonal sales. Category pages are tidy and fast, and product pages highlight sizing, materials, and clear CTAs with quick‑view. Currency switching for EUR/GBP, secure checkout, Klarna at payment, and Trustpilot signals build confidence.
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