Item added to your cart
About
- Design & Development
- Shopify Plus
Seed & Sprout is a Byron Bay-based eco-lifestyle brand on a mission to replace single-use plastics with reusable, planet-friendly alternatives.
From kitchen storage, lunchware and cleaning essentials to personal care and everyday household products, its range is designed to help customers make more sustainable choices without compromising on quality or design. What began with a single stainless steel lunch box has grown into a catalogue of more than 100 products, earning four consecutive Finder Green Online Retailer of the Year awards along the way.
As the brand continued to grow, it needed a Shopify Plus store that reflected its values while making it easy for customers to discover, compare and confidently shop more sustainable alternatives.
Brief
For Seed & Sprout, sustainability is more than a brand message. It's the key reason customers choose to shop with them.
The challenge was to create an ecommerce experience that gave equal weight to storytelling and shopping, helping customers understand the materials, environmental credentials and purpose behind each product, without adding unnecessary friction to the buying journey.
At the same time, the business needed a platform that could support continued growth while giving the team complete control over campaigns, launches and content.
Approach
Glaze designed a clean, mission-led ecommerce experience that blends content and commerce throughout the customer journey.
From first load, the website communicates Seed & Sprout's sustainability mission through honest visuals, founder-led content and clear product credentials. Navigation and site architecture were rebuilt around how customers naturally shop, whether by product range, category or values, making it easier to discover, compare and purchase products across the catalogue.
Behind the scenes, we designed and developed a custom Shopify Plus theme tailored to Seed & Sprout's product architecture and brand ethos. Product pages clearly communicate materials, sizing and eco credentials alongside strong calls to action and social proof, while the cart and checkout were optimised for mobile. A flexible section-based architecture gives the Seed & Sprout team complete control over campaigns, product launches and content updates without ongoing developer dependency.
Impact
The new Shopify Plus store gives Seed & Sprout an ecommerce platform that reflects the purpose behind the brand, while supporting stronger commercial performance.
By bringing storytelling and ecommerce together in a single experience, Seed & Sprout has created a storefront that helps customers understand the impact behind every product as naturally as they shop for it.
The result is a platform that stays true to the brand's mission while giving the team the flexibility to evolve the experience as the business continues to grow.
"We've been working with Mark and Glaze for over a year now and he's been a joy to work with. He always brings the good vibes and energy to our meetings and never says no to my crazy requests. There's always a way! As a small and busy team I really value partners that communicate quickly and get the job done, which Mark has always done. Our new website launch went off without one hitch, which was a miracle to me, but Mark was always confident, which allowed me to trust him. Thank you for all your efforts Mark, we wouldn't be here without you!"
Sarah Hickin, Marketing Manager, Seed & Sprout
-
33%
increase in online revenue
-
26%
conversion rate increase
-
22%
uplift in organic traffic
- Choosing a selection results in a full page refresh.
- Opens in a new window.