Kip & Co

Creating an online home for bold design

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About

  • Shopify Support
  • Shopify Plus

Kip & Co is a Melbourne-based homewares, bedding and apparel brand renowned for its bold use of colour, premium fabrics and distinctive design. With a loyal customer base across Australia and internationally, the brand releases seasonal collections, collaboration drops and new product launches throughout the year, creating an ecommerce operation that is constantly evolving.

To support that momentum, Kip & Co needed a Shopify Plus store that could bring the brand's personality to life online, while giving the team the flexibility to launch campaigns, merchandise collections and respond quickly to changing trading priorities.

Brief

For a brand built around fresh collections and standout creative, the website plays a central role in every product launch.

Kip & Co needed an ecommerce platform that could showcase its vibrant visual identity from the first load, while making it easy for customers to discover, compare and purchase products across a broad catalogue. 

At the same time, the business wanted greater independence to manage seasonal campaigns, collaboration launches and homepage updates without relying on ongoing developer support, while continuing to serve a growing international audience.

Approach

We designed the ecommerce experience to reflect both the creativity of the brand and the way customers naturally shop.

We designed an imagery-led ecommerce experience, supported by a conversion-focused customer journey. 

Clean category pages, quick-view product cards highlighting sizing, materials and care information, and clear reassurance points such as free shipping and flexible payment options make it easier for customers to browse and buy with confidence. 

Navigation was restructured around product discovery, helping shoppers explore and compare products across Kip & Co's extensive range.

Behind the scenes, we designed and developed a custom Shopify Plus theme tailored to a business managing constant product launches, seasonal campaigns and collaboration drops. Multi-currency functionality supports international customers, while SearchSpring delivers improved on-site search and product discovery. 

Integrations including Afterpay, Klarna and Trustpilot were embedded at key points throughout the customer journey, and a modular section-based architecture gives the Kip & Co team complete control over collection launches, seasonal campaigns and homepage updates without ongoing developer support.

Impact

The new Shopify Plus store gives Kip & Co an ecommerce platform that captures the energy of the brand while providing the flexibility to support continual change.

By combining visually led merchandising with a platform designed for speed and flexibility, Kip & Co can continually refresh its online experience without sacrificing consistency or performance. 

The result is an ecommerce platform that gives Kip & Co the freedom to evolve its online experience as quickly as the brand itself.

  • 37%

    increase in online revenue

  • 12%

    increased conversion rate

  • 48%

    uplift in mobile transactions

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