BLK Box Fitness

BLK Box Fitness

We redesigned BLK BOX Fitness on Shopify Plus to make buying fast for both home athletes and commercial gyms. Navigation is clear across rigs, racks, bars, plates, flooring and accessories, with purposeful filters for compatibility and weight ranges so customers get to the right spec quickly. Product pages highlight load ratings, materials, finish options and lead times with decisive CTAs, while upsell bundles help complete a kit in one go. The build is modular and performance‑focused, supporting large catalog updates, sale events and B2B pricing without heavy admin. Checkout is smooth on mobile and the site feels as strong and refined as the equipment it sells.

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Our Brief

Born out of a deep appreciation for minimalist aesthetics infused with a bohemian twist, ‘Lines & Current’ emerges as a distinctive jewellery and accessories brand. Catering to the needs of everyday women who embrace the mantra of simplicity, the brand celebrates the beauty of clean lines and effortless style. ‘Lines & Current’ understands that modern women lead busy lives, juggling multiple roles, and appreciates the desire to maintain an uncomplicated yet chic look. The brand’s offerings embody a harmonious blend of simplicity and artistry, carefully curated to complement the diverse personalities and lifestyles of their clientele. With ‘Lines & Current,’ every woman can confidently express her unique individuality through timeless designs that effortlessly elevate her everyday ensembles.

Our dedicated team has been actively involved in supporting their growth and success, working closely with them to optimise their online presence, expand into new territories, and provide valuable insights and guidance on digital strategies. Through this collaborative partnership, we have been able to contribute to Blue Sky Stone’s overall development and help them achieve their goals in the ever-evolving digital landscape.

What we Did

Having established a longstanding partnership with Lines & Current, we have been closely involved in the evolution of their online presence. The latest iteration of their website was meticulously crafted with their unique product builder in mind. This innovative feature empowers customers to personalise their purchases by selecting individual letters, fostering a sense of ownership and exclusivity.

To enhance the overall shopping experience, we seamlessly integrated video product imagery, providing dynamic and immersive views of their offerings. With a strong focus on user accessibility, the website is fully optimised for mobile devices, ensuring a seamless browsing experience across various screens. Moreover, we implemented comprehensive speed optimisation measures to guarantee swift loading times and expedite the customer journey.

Our Work

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