Shopify News Round Up July 2025

As we hit the height of summer, there’s plenty happening in the world of e-commerce. Shopify’s been busy rolling out updates, new features, and handy tools – and we’ve pulled together the key ones you need to know. From platform tweaks to clever new apps and real-world success stories, this month’s round-up has everything to help you get the most out of your store.

Let's get started.

Using the Knowledge Base Shopify App

AI agents are changing how people shop online. When shoppers use AI agents to search for products or ask about store policies, Shopify provides answers based on your store's catalog and settings. Knowledge Base lets you view how often your store's info is requested by AI agents and customize FAQs to ensure AI represents your brand accurately and highlights what makes your business unique. See what buyers are asking, so you can provide the answers they’re looking for.

We’ve already seen a noticeable increase in AI-generated queries after installing this app on a few test stores.

Robots.txt update for all Shopify Stores

Shopify recently updated its robots.txt file with new language addressing AI shopping agents. The addition states, "Checkouts are for humans. Automated scraping, 'buy-for-me' agents, or any end-to-end flow that completes payment without a final review step is not permitted." Following this change, Ilya Grigorik, Shopify's technical advisor to the CEO, clarified on X that this update didn't implement new rules but simply added comments directing developers to Checkout Kit for proper integration of checkout experiences.

Image ALT text can now be translated

We've made an improvement that allows translation of image ALT text into different languages. If you sell in different languages, you can translate image ALT text for all of your images to improve both accessibility and search engine optimisation for your online store.

Issue refunds to store credit when processing a return or exchange

Issuing store credit refunds for a return or exchange helps ensure that you keep cash flowing back into your business and improves customer retention.

Store credit can now be issued as a refund when you are processing a return. In the "Refund now" section, select "store credit" as the refund method. You also have the option to refund the order to a combination of original payment methods and store credit. In addition, you can choose whether you'd like to set an expiration date for the store credit.

Tracking the AI Marketing Attribution

One of the hottest topics in e-commerce is AI, and Shopify now offers marketing attribution tracking for AI interactions. This feature allows merchants to monitor which pages are being visited and which links are being clicked through AI platforms like ChatGPT, providing valuable insights into how AI is driving traffic to your store.

App of the Month

Searchanise

Searchanise is a smart search tool that improves how customers find products on Shopify stores. This app delivers quick, error-tolerant search that helps shoppers find what they want, even when they misspell words. With features like automatic suggestions, filtering options, and product recommendations, Searchanise makes navigating your store much easier.

Main benefits include:

• Fast search results that appear instantly
• Search boxes that match your store's look
• Reports showing what customers are searching for
• Tools to highlight specific products in search results
• Support for multiple languages

Shops using Searchanise often see more sales and larger basket values as customers can find products more easily. The app offers a free option with basic features, plus paid plans for shops needing more advanced functions.

Launch of the Month

The Skin Nerd

We’re thrilled to unveil the brand new Skin Nerd website — now live and looking better than ever!

This launch marks a major step forward in how Skin Nerd connects with its savvy skincare community. From the first click to checkout, we’ve streamlined every part of the experience to make it faster, smarter, and beautifully intuitive — just like the brand itself.

Here’s what’s new and improved:

• A quick, simplified checkout process

• Fully integrated online skin consultations 

• Enhanced site speed and mobile optimisation

• Smarter product filtering and intuitive search tools

Take a look for yourself: theskinnerd.com

Glaze News

Rebrand launch

You might have already noticed that we’ve given Glaze Digital a bit of a refresh. The new brand is a better reflection of who we are and how we work – straight-talking, focused on what works, and committed to helping businesses see real results online. We haven’t reinvented the wheel, just tightened things up to better match the quality of work we’re proud to deliver. It's still us, just a bit sharper around the edges.

See you next month

That’s all for this month’s round-up – we’ll be back again soon with more updates and insights.

In the meantime, if you’re curious about how any of these changes could impact your store, or you’d like some tailored advice, just give us a shout. We're always up for a chat and happy to help.

And if you haven’t already, make sure to subscribe to our Shopify Insider newsletter. It’s full of practical tips, platform updates, and smart strategies for Shopify and Klaviyo users looking to grow their business and boost conversions.