Research shows that 80% of consumers are more likely to make a purchase when brands offer personalised experiences – such as product recommendation quizzes.
With the large number of products available online, customers can easily become overwhelmed. Product quizzes help streamline the decision-making process, potentially reducing cart abandonment rates. Studies even indicate that interactive content like quizzes can generate twice as many conversions as passive content.
At Glaze Digital, we’ve seen firsthand how quizzes can transform websites, boost engagement, and drive sales. Let’s explore why adding a quiz to your website could be a game-changer for your business.
Why You Should Add a Recommendation Quiz
As previously mentioned, recommendation quizzes create a personal experience which customers appreciate – but why else are these features important in the modern e-commerce world?
Customer Insights
Quizzes help you understand your customers’ preferences, needs, and pain points, enabling highly personalised marketing and product recommendations.
These quizzes also reveal distinct customer segments, such as budget-conscious shoppers or premium buyers, allowing for targeted campaigns.
Additionally, they offer behavioural insights, such as how customers make purchasing decisions or prioritise product features, which helps refine messaging and user experiences. Ultimately, these insights drive better customer engagement, higher conversion rates, and improved loyalty.
Improved Sales
Quizzes also offer Impressive Conversion Metrics. The numbers speak for themselves:
- The overall conversion rate when people start a quiz is 40.1%, meaning just over 4 out of 10 people will become a lead when you use a lead generation quiz.
- For e-commerce specifically, the start-to-lead conversion rate averages 37.6%.
- Businesses using quizzes have seen their average order value (AOV) increase by up to 20%.
- Conversion rates can be bumped up from 2% to 5% by implementing a product recommendation quiz.
Also look what these companies did after implementation
- Wayfair implemented a quiz to help users discover their interior design style, resulting in a 33% increase in conversions and a 22% decrease in cost per acquisition.
- Skinny Mixes found that their quiz made customers feel heard and trusted, leading to increased sales and customer loyalty.
- Miracle Mink Hair saw a 10% conversion rate to purchase for quiz takers after launching their Shop Quiz, with a 44% increase in sales conversions.
Guiding Customers to the Right Products
Another one of the applications of quizzes – and one of the most powerful – is helping customers find the perfect product for their needs. This approach offers several benefits:
- Reduced Decision Fatigue: Guide customers through your product range, simplifying their choices.
- Increased Conversion Rates: By recommending the most suitable products, you’re more likely to convert browsers into buyers.
- Enhanced Customer Satisfaction: Customers feel more confident in their purchases when they’ve been guided to the right products.
Easy Data Collection
Interactive quizzes are also an excellent way to collect valuable data about your customers.
Unlike traditional surveys, quizzes offer a fun and engaging experience that encourages participation. The most compelling reason to add a product recommendation quiz is its potential to dramatically increase your conversion rates.
According to a study by Outgrow, businesses that incorporate quizzes into their marketing strategy experience a 30-40% increase in conversion rates.
Real-World Examples
At Glaze Digital, we’ve implemented successful quizzes for various clients across different industries. Here are a few examples on some in the wild and some we have worked on:
Snell Golf
We created a golf ball selector quiz that helps golfers find the perfect ball for their game. By asking about playing style, skill level, and preferences, we guide customers to the ideal Snell Golf ball.
Your Skin Stuff
For this skincare brand, we developed a skin type quiz. By answering questions about skin concerns and goals, customers receive personalised product recommendations. This makes it easier for them to choose the correct product for them – improving customer satisfaction and cutting back on returns – and also educates them on the importance of skincare, too.
Equinutritive
We implemented a supplement quiz for this equine nutrition company. Horse owners answer questions about their horse’s age, activity level, and health concerns to receive tailored supplement recommendations.
Marchon Supplements
Our supplement quiz for Marchon helps customers navigate their range of nutritional products. By assessing lifestyle factors and health goals, the quiz suggests the most appropriate supplements.
Implementing a Quiz on Your Website
Okay – are you now ready to harness the power of quizzes for your own e-commerce site? Here are some tips to get started:
- Keep it Simple: Aim for 5-10 questions that are easy to understand and quick to answer.
- Make it Visually Appealing: Use images and an attractive design to enhance engagement.
- Provide Value: Ensure the quiz results offer genuine value to the customer.
- Follow Up: Use the data gathered to personalise future communications and offers.
- Test and Refine: Continuously analyse quiz performance and refine questions for better results.
By implementing an interactive quiz on your website, you can gather valuable customer data, provide personalised experiences, and guide shoppers to the products that best meet their needs. It’s a win-win situation that can significantly boost your e-commerce success.
We recommend using an app like Shop Quiz and Okendo.
Final thoughts
In conclusion, adding a product recommendation quiz to your e-commerce site is not just a trend – it’s a strategic move backed by impressive statistics. From significantly boosting conversion rates and AOV to gathering valuable customer data and enhancing the overall shopping experience, the benefits are clear.
If you need some help with this, or want to get in touch about something else related to Klaviyo, you can get in contact with us via our website.
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