If you’re running a Shopify store and not taking full advantage of Klaviyo’s segmentation tools, you could be leaving money on the table. In this guide, we’ll walk you through how to create segments in Klaviyo that are not only smart, but...
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The days are stretching and the sun’s finally making an appearance. As we soak up the bit of warmth and those long evenings, Shopify’s been busy behind the scenes, rolling out some cracking updates to make life a bit easier for UK merchants....
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Here at Glaze, we love Klaviyo. It’s one of the most powerful tools for email marketing, allowing businesses to create highly personalised, automated, and data-driven email campaigns. However, even with such a powerful tool at your disposal,...
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Welcome to our March roundup! As spring begins to work its magic and the days grow longer, we’re excited to share this month’s collection of Shopify updates, key tools, and e-commerce developments. So, grab a coffee and let’s get...
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April Fool’s Day is one of those unique opportunities for brands to engage with their customers in a light-hearted, entertaining way. A well-executed prank or campaign can generate social buzz, boost brand awareness, and even drive sales. However,...
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At Glaze Digital, we’ve worked with enough Shopify store owners to know that getting people to your Shopify store is only half the battle. The real challenge? Converting those visitors into paying customers. That’s where a Browse Abandon...
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February is the shortest month of the year, so you might be thinking there isn’t much to go over – but that’s not true of this round up. Here’s a look at the latest updates and improvements Shopify has rolled out, all designed to...
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Customers are a bit like houseplants – sometimes they need a little attention to thrive. You’ve already done the hard work of getting them to buy once, so why let them slip away? A winback flow helps you reconnect with lapsed customers, giving...
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