Shopify has unveiled its latest edition, packed with over 150 updates designed to enhance the e-commerce experience for merchants. The Summer ’24 Edition introduces a range of new features and improvements aimed at streamlining operations, leveraging AI, and expanding market reach.

Here’s a detailed look at the key features and updates:

Unified Markets

Shopify has reimagined its Markets feature, transforming it into a central hub for growth and expansion. This update allows merchants to:

  • Sell Internationally: Customise buyer experiences for different regions.
  • Expand into B2B: Tailor the platform for wholesale and bulk purchases.
  • In-Person Selling: Integrate Shopify POS for seamless offline transactions.

All these functionalities are now consolidated into a single location in the admin panel, simplifying the process of managing multiple markets.

AI-Powered Enhancements

Artificial intelligence is at the forefront of Shopify’s Summer ’24 Edition, with several new AI-driven tools:

  1. Media Editor: AI image generation is now available across the admin, including the Online Store Editor and Email Editor, and on the Shopify mobile app.
  2. AI-Powered Product Creation: The ‘Magic’ feature offers intelligent recommendations for product categories, automatically assigning attributes like colour, size, and style.
  3. Suggested Replies: For stores using Shopify Inbox, AI-generated responses based on store-specific information can quickly answer customer queries.
  4. Sidekick: This AI-enabled commerce assistant provides context-aware guidance and insights, helping merchants make informed decisions.

A Built-In Taxonomy to Power Products

One of the most significant updates in the Summer ’24 Edition is Shopify’s rebuilt product taxonomy, which represents a major leap forward in product management and discoverability.

Key Features of the New Product Taxonomy:

  1. Extensive Category System: The new taxonomy includes over 10,000 product categories, providing a comprehensive framework for classifying virtually any type of product.
  2. Rich Attribute Set: With more than 2,000 attributes, merchants can now describe their products in much greater detail, capturing nuanced characteristics that were previously difficult to represent.
  3. AI-Powered Suggestions: The system leverages powerful AI to suggest appropriate categories and attributes for products, streamlining the product creation process.
  4. Enhanced Discoverability: This robust taxonomy supercharges product discovery across your store, search functionality, and various marketplaces.
  5. Standardised Classification: The new system provides a standardised way to classify products, ensuring consistency across your entire catalog.

Benefits for Merchants:

  1. Improved Search Functionality: With more detailed and accurate product information, customers can find exactly what they’re looking for more easily.
  2. Better SEO Performance: The rich, structured data helps search engines understand your products better, potentially improving your visibility in search results.
  3. Streamlined Product Creation: AI-powered suggestions make it faster and easier to add new products with accurate and comprehensive information.
  4. Cross-Channel Consistency: The standardised taxonomy ensures your products are consistently categorised across different sales channels and marketplaces.
  5. Future-Proof System: As the taxonomy is built to evolve with industry trends, your product catalog will remain up-to-date without requiring constant manual updates.

Sort Your Filters Using AI or Manually

The ability to sort filters is a crucial aspect of enhancing the customer shopping experience. Shopify’s Summer ’24 Edition introduces advanced capabilities for managing filter values on collection and search result pages.

Key Features of Sort Your Filters:

  1. AI-Powered Sorting: Using Shopify Magic, merchants can automatically reorder filter values based on AI-driven insights. This ensures that the most relevant and popular filter options are presented to customers first, improving their shopping experience.
  2. Manual Sorting: For those who prefer a hands-on approach, the Shopify Search & Discovery app allows merchants to manually reorder filter values. This provides complete control over how filters are displayed, ensuring they align with specific business strategies or customer preferences.
  3. Customisable Filter Values: Merchants can rename and group filter values to better match their product catalog and customer expectations. This flexibility helps in creating a more intuitive and user-friendly navigation system.
  4. Enhanced User Interface: The updated interface in the Search & Discovery app makes it easy to drag and drop filter values into the desired order, streamlining the customization process.

Benefits for Merchants:

  1. Improved Customer Experience: By presenting the most relevant filter options first, customers can find what they are looking for more quickly and easily.
  2. Increased Conversion Rates: A well-organised filter system can reduce friction in the shopping process, leading to higher conversion rates.
  3. Flexibility and Control: Whether using AI or manual sorting, merchants have the flexibility to tailor the filter system to their specific needs.
  4. Better Product Discovery: Enhanced filtering options help customers discover products they might not have found otherwise, potentially increasing sales.

Stack Discounts in Store

A significant enhancement to Shopify’s point-of-sale (POS) system is the ability to stack multiple discounts in a single retail checkout.

This feature provides more flexibility and options for in-store promotions and customer rewards.Key aspects of the Stack Discounts in Store feature:

  1. Multiple Discount Types: Merchants can now combine different types of discounts in a single transaction. For example, you can offer product-specific discounts alongside order-level discounts.
  2. Improved Customer Experience: This allows for more personalised and attractive offers for in-store customers, potentially increasing sales and customer satisfaction.
  3. Flexible Promotions: Retailers can create more complex and targeted promotional strategies, such as combining seasonal sales with loyalty rewards or bundle discounts.
  4. Seamless Integration: The feature is integrated directly into the Shopify POS system, making it easy for staff to apply multiple discounts without complicated workarounds.
  5. Real-time Calculations: The POS system automatically calculates the combined discounts, ensuring accuracy and saving time during checkout.
  6. Customisable Rules: Merchants can set rules for how discounts stack, such as defining which discounts can be combined and in what order they should be applied.
  7. Reporting and Analytics: The system tracks the use of stacked discounts, providing valuable data on promotion effectiveness and customer behavior.

This new capability aligns Shopify’s in-store experience more closely with online capabilities, offering a more unified approach to discounting across all sales channels. It provides retailers with a powerful tool to create more compelling offers and drive sales in their physical stores.

Find & Fix Address Errors

The “Find & Fix Address Errors” feature is a crucial addition to Shopify’s Summer ’24 Edition, aimed at reducing failed deliveries and improving order accuracy across all sales channels.

Key Features of Find & Fix Address Errors:

  1. Flagged Address Issues: The system automatically flags address issues in the Shopify admin, alerting merchants to potential problems before they result in failed deliveries.
  2. Contextual Suggestions: For each flagged issue, the system provides suggestions and context on how to fix the address error. This helps merchants quickly resolve issues without needing extensive knowledge of address formatting rules.
  3. Admin Integration: Address errors are displayed directly in the order details within the Shopify admin, making it easy to identify and correct issues as part of the regular order management workflow.
  4. Reduced Failed Deliveries: By catching and correcting address errors before orders are shipped, merchants can significantly reduce the number of failed deliveries, improving customer satisfaction and reducing costs associated with returns and reshipments.
  5. Enhanced Customer Communication: Merchants can communicate with customers to verify and correct address details, ensuring that orders are delivered accurately and on time.

Benefits for Merchants:

  1. Improved Delivery Success Rate: By addressing potential issues before they cause problems, merchants can ensure a higher rate of successful deliveries.
  2. Cost Savings: Reducing the number of failed deliveries can save on shipping costs, return processing, and customer service efforts.
  3. Enhanced Customer Experience: Ensuring that orders arrive on time and at the correct address improves overall customer satisfaction and loyalty.
  4. Streamlined Order Management: Integrating address error detection and correction into the Shopify admin simplifies the process of managing orders and reduces the need for manual checks.

Custom Landing Pages

Merchants can now create custom templates using meta-objects, allowing for a more personalised and brand-specific storefront. This feature supports the creation of quizzes, product features, customer highlights, and more, enhancing the overall shopping experience

Split Shipping in Checkout

Split Shipping is a significant enhancement to Shopify’s checkout process, designed to provide customers with more transparency and control over their shipping options. This feature is particularly useful for orders containing items that may be shipped from different locations or have varying delivery timeframes.

Packaged Deals

The new Bundle app enables merchants to create customisable product bundles, which are automatically updated when items are purchased. This feature is particularly useful for promoting special sales and increasing product visibility with minimal effort

Expanded Product Variant Limits

Shopify has removed the previous limitations on product variants, allowing merchants to offer a wider range of product options. This update is expected to significantly boost sales by accommodating more customer preferences

Improved In-Person Selling

Shopify POS has received several updates to enhance the in-store experience.

  • One-Tap Digital Receipts: Shop Pay users can now receive digital receipts with a single tap.
  • Automatic Return Detection: The system can automatically detect returnable products and provide context for staff.

Revamped Analytics

Shopify has rebuilt its analytics platform to offer faster, more flexible, and more intuitive insights. Merchants can now explore and curate their data in real-time, helping them make more informed decisions.


The Shopify Summer ’24 Edition is a testament to the platform’s commitment to innovation and merchant empowerment. With a focus on unification, AI integration, and market expansion, these updates are set to make e-commerce more efficient and effective for businesses of all sizes.For a deeper dive into these features and to explore how they can benefit your business, visit the official Shopify Editions page.

If you need assistance implementing any of these new features or want to discuss how they can enhance your Shopify store, don’t hesitate to reach out to us.

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