Perhaps the biggest disadvantage PRs face when conducting outreach is that they have rarely been on the other side of their emails. Many are not aware of the eye-roll-inducing falseness of their chirpy emails, or how infuriating it is reading your...
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When it comes to planning your wedding, it can be difficult to know where to start. Thankfully, even if you are the first of your friends to get married, there is a wealth of knowledge about just how to choose your theme, dress, venue and every...
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Glaze Digital have examined Google’s search results to reveal an exclusive snapshot of the search landscape for Car Dealers in Northern Ireland. This report analyses which websites were most visible in the Google UK Natural Search listings when...
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Content Marketing is one of our favourite things. It’s the core of everything we do: outreach, videos, infographics, landing page optimisation, surveys, competitions, white papers, guides and so on. We’re forever planning, writing, proofing,...
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Websites can gain valuable SEO traffic when focusing on specific, long-tail search terms. Furthermore, the traffic will be highly targeted and potentially convert better. Keyword research is the cornerstone of an SEO marketing campaign. No...
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When it comes to blogger outreach, one of the most common mistakes a digital PR can make is playing a numbers game. After all, with a mailing list of two hundred, it is reasonable to believe that the odds are in your favour. However, bloggers...
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It’s funny how things change, isn’t it? When you’re five and adorable, the concept of becoming an astronaut andraising cows on the moon is widely lauded as being cute. But when you’re twenty-one and want nothing morethan to pursue...
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Marketing for restaurants is getting tougher. As far as consumer industries go, eating out is still one of the most crowded marketplaces. Restaurants and cafes remain one of our favourite ways to socialise and enjoy a lifestyle both inside and...
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