The Shopify App Store, with its extensive array of apps, continues to be a cornerstone for the success and growth of e-commerce stores. As we approach the end of 2023, it’s important to look at the standout apps that have significantly contributed to this journey. Here’s a curated list of the best Shopify apps of 2023 that have been empowering online stores with cutting-edge features and functionalities.

Filtering Products

In 2023, Shopify unveiled its revolutionary Search & Discovery app, marking a significant evolution in the realm of e-commerce search and filtering capabilities. Throughout the year, the app has evolved beyond basic product filtering, integrating seamlessly with Metafields. This integration empowers store owners with extensive control over filter options, ranging from colours and shapes to styles and materials, tailoring the shopping experience to customer preferences. In the latter half of 2023, the app further expanded its features, introducing Search Boosting, Synonyms, and Related/Complimentary product suggestions. These additions have transformed it into a standout tool, fully integrated within the Shopify Ecosystem, enhancing user engagement and streamlining product discovery.

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Upsell & Cross Selling

In the challenging landscape of online retail in 2023, finding innovative methods to increase basket size was crucial. After experimenting with various upsell apps across numerous stores, CandyRack emerged as a standout for its simplicity and effectiveness. Its ‘do exactly what it promises’ approach has made it a default choice in our toolkit. We typically install it to offer upsell options either at the point of adding a product to the cart or just before initiating the checkout process. Its integration has proved to be a valuable asset for most stores, offering limitless creative possibilities for enhancing customer purchases.

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Reviews & Loyalty

In the realm of new businesses, fostering loyalty and trust with customers is paramount, yet it’s crucial to do so subtly. Having collaborated with various review platforms, consistently stands out for us. Its flexibility in allowing custom fields enables customers to rate aspects like sizing, material, and finish, providing valuable insights. Moreover,‘s diverse range of creative widgets offers us the control to tailor how these reviews are displayed on the website. This combination of functionality and unobtrusiveness has solidified as our preferred choice for gathering and showcasing customer feedback.

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Translation & Adaption

As a newcomer in the app ecosystem, Shopify’s Translation app has made a significant impact. With its capability to translate content into up to 21 languages and offer automatic translation for two, it’s an invaluable tool for any global e-commerce store. Paired with Shopify Markets, it allows for customisation of language, content, and even imagery on a market-by-market basis. This level of personalisation enables stores to connect with customers in not just their language but also in a tone and visual style that resonates with them. This bespoke approach is a critical differentiator for global stores looking to expand their international footprint.

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Standout Functionality

Every so often, you stumble across an app that you didn’t realise was essential. That’s exactly our experience with discovering Orbe. Distinct from the standard Shopify Geolocation app, Orbe addresses issues we’ve observed with some clients – lack of control or customer disregard leading to subpar experiences at checkout. Orbe seamlessly integrates with your store, offering enhanced control and functionality in its display to customers. Its key strength lies in ensuring customers are directed to the appropriate store based on their location, enhancing the overall user experience.

Future Focus

As we reflect on the apps that have become nearly indispensable in 2023, it’s also crucial to forecast which ones will surge in popularity in 2024. Looking ahead, we anticipate two specific apps to gain significant traction. These apps, known for their innovative features and robust functionality, have already shown promising potential in the e-commerce landscape. They stand poised to revolutionise how online stores operate, offering advanced solutions that align with emerging market trends and consumer demands. Our insight is grounded in current usage patterns and evolving digital commerce needs, suggesting these apps will be game-changers in the coming year.


Recharge, while not new to the scene, continues to stand out as an exceptional app for managing subscriptions. Its full integration with Shopify Payments, customer accounts, and the checkout process elevates it to a new level of seamlessness. For our clients keen on offering subscription services, Recharge is an obvious choice. The simplicity and efficiency of its implementation have proven to be a real game-changer in the subscription management landscape.

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Aftership – TikTok Feed

TikTok, whether you’re a fan or not, is an ever-growing powerhouse. In 2023, the platform’s user base expanded to 1.5 billion, marking a substantial 16% increase from the previous year. A key development is TikTok Shop, offering a new avenue for e-commerce brands and stores to sell directly on the platform. Aftership elevates this feature, streamlining the syncing of products and integrating order management with Shopify, including stock inventory oversight. TikTok Shop is shaping up to be a game-changer in consumer shopping behaviours for 2024, heralding a new era in online retail.

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The landscape of e-commerce is ever-evolving, and these apps represent the pinnacle of innovation and efficiency in 2023. Incorporating these tools into your Shopify store can significantly enhance your operations, marketing efforts, and overall customer experience. For more insights and tips on e-commerce success, stay tuned to Glaze Digital.

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