The way people shop online is changing fast. Google’s still a big deal, but now AI tools like ChatGPT and Perplexity are where folks are turning to find and decide on products. As Shopify Plus partners, Glaze Digital helps businesses keep up with...
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Whether you’re regularly running out of your bestsellers (lucky you!) or just want to prepare for seasonal stock fluctuations, setting up a back-in-stock notification flow in Klaviyo is a brilliant way to keep customers engaged and convert missed...
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May’s been particularly busy for Shopify store owners – the Summer ’25 Edition just dropped, and it’s packed with over 150 updates. We’re talking smarter AI tools, better theme customisation, and fresh features to help Shopify...
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If you’re running a Shopify store and not taking full advantage of Klaviyo’s segmentation tools, you could be leaving money on the table. In this guide, we’ll walk you through how to create segments in Klaviyo that are not only smart, but...
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The days are stretching and the sun’s finally making an appearance. As we soak up the bit of warmth and those long evenings, Shopify’s been busy behind the scenes, rolling out some cracking updates to make life a bit easier for UK merchants....
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Here at Glaze, we love Klaviyo. It’s one of the most powerful tools for email marketing, allowing businesses to create highly personalised, automated, and data-driven email campaigns. However, even with such a powerful tool at your disposal,...
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Welcome to our March roundup! As spring begins to work its magic and the days grow longer, we’re excited to share this month’s collection of Shopify updates, key tools, and e-commerce developments. So, grab a coffee and let’s get...
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April Fool’s Day is one of those unique opportunities for brands to engage with their customers in a light-hearted, entertaining way. A well-executed prank or campaign can generate social buzz, boost brand awareness, and even drive sales. However,...
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