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The Do’s and Don’ts of April Fool’s Day Marketing

April Fool’s Day is one of those unique opportunities for brands to engage with their customers in a light-hearted, entertaining way. A well-executed prank or campaign can generate social buzz, boost brand awareness, and even drive sales. However,...

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Guide: How to Build Conversion-Boosting Browse Abandon Flows With Klaviyo

At Glaze Digital, we’ve worked with enough Shopify store owners to know that getting people to your Shopify store is only half the battle. The real challenge? Converting those visitors into paying customers. That’s where a Browse Abandon...

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Shopify News Round Up February 2025

February is the shortest month of the year, so you might be thinking there isn’t much to go over – but that’s not true of this round up. Here’s a look at the latest updates and improvements Shopify has rolled out, all designed to...

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Guide: Creating Effective Winback Flows With Klaviyo

Customers are a bit like houseplants – sometimes they need a little attention to thrive. You’ve already done the hard work of getting them to buy once, so why let them slip away? A winback flow helps you reconnect with lapsed customers, giving...

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Shopify News Round Up January 2025

New year, new Shopify – or at least, a slightly more updated Shopify. The ecommerce giant continues to innovate and enhance its e-commerce platform with several noteworthy updates and features over the last month. Let’s dig into what’s...

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Klaviyo’s Got Big Updates Coming This February – Here’s What You Need to Know

Klaviyo is rolling out some exciting updates starting 18th February 2025, and they’re all about making life easier and pricing smarter. The email marketing platform said: “These changes reflect our dedication to providing greater value to...

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Shopify Analytics Updates: Here’s What You Need To Know

Shopify is kicking off 2025 in the best way: with an updated Shopify Analytics, which apparently is going to work “smarter, faster, and more intuitively for you”. The ecommerce giant told shop owners: “It’s the same data you’ve...

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2025 Shopify Marketing Calendar

Whether your business is in retail or professional services, B2B or B2C, you are likely familiar with the term, Content Marketing. It’s not just the big players who are getting in on the action. Many SMEs are powering their online presence through...

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