Shopify is kicking off 2025 in the best way: with an updated Shopify Analytics, which apparently is going to work “smarter, faster, and more intuitively for you”. The ecommerce giant told shop owners: “It’s the same data you’ve...
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Whether your business is in retail or professional services, B2B or B2C, you are likely familiar with the term, Content Marketing. It’s not just the big players who are getting in on the action. Many SMEs are powering their online presence through...
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2024 is nearing its close and we’re taking a moment to reflect on what we’ve been up to this year. It’s been a year of many new beginnings – 67 of them to be exact, if you were to count up how many websites we launched this year....
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Black Friday 2024 has come and gone, but the strategies brands used to make the most of this massive shopping event can still provide valuable lessons for sales strategies the year round. Now, nearing the peak festive shopping season, we’re...
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November is almost over and we’re seeing the first of that true winter weather – stormy nights, frosty mornings, and drizzly days that go all the way to your bones. Shopify store owners might take particular interest this time of year in...
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Research shows that 80% of consumers are more likely to make a purchase when brands offer personalised experiences – such as product recommendation quizzes. With the large number of products available online, customers can easily become...
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It’s the spookiest time of the year, but no tricks for Shopify store merchants – just treats. During October, we saw a few key changes and updates to the platform which may come in handy for store owners as they look at new ways to optimise...
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An abandoned cart email flow is one of the most effective ways to recover lost sales. When customers add items to their cart but don’t complete the purchase, sending targeted, timely emails can bring them back to finish their transaction – and...
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