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We created a Shopify based Ecommerce platform that shows of their ever changing collection.

Herbert Gould is a Belfast based homeware store on the Lisburn Road in Belfast. They stock a wide range of brands sourced from around the world. They take pride in the appearance of the store and the ranges they stock.

Their website needed to be able to explain to people what is they sell, and present their vast product range. They approached Glaze to help plan out a redesign.


It was clear from the start that our focus would be on the navigation. Our goal was to allow visitors to find what they were looking for with 2 clicks. You have around 3.5 seconds to entice someone to engage with your website. We wanted to create a clear customer flow.

Browsing not purchasing

For some shops its more important to allow people to browse in the physical store. This helps build a rapport. For Herbert Gould instead of showing prices or allowing people to “Buy Online” we showed of the product range.

Future proofing it with Shopify

The new website has been developed on the shopify platform. This means we can turn on selling online very easily, as well as adding in features like a wish list or Wedding Gift Registry down the line, without having to rebuild the website.

For Ecommerce business in Belfast, we recommend Shopify for is ease of use, quick setup and reasonable cost.

What we Did

  • User Experience Design
  • Front End Development
  • Addition of Products & Categories
  • Shopify Integration
  • Testing & Mobile Optimisation