Gardiner Brothers

Modern online experience for one of NI's oldest jewellery brands.

Since opening their doors in 1937, the Gardiner family has been at the forefront of Belfast’s jewelry market for four generations. Boasting one of the highest qualified gemologists in the UK, no one can offer you better advice when selecting your perfect diamond or gemstone than them.

Our Brief

Since opening their doors in 1937, the Gardiner family has been at the forefront of Belfast’s jewelry market for four generations.

Boasting one of the highest qualified gemologists in the UK, no one can offer you better advice when selecting your perfect diamond or gemstone than them. This, combined with their state-of-the-art design system, means they are able to take customers on a journey beyond jewelry, expertly crafting something that is truly personal to them.

What We Did

Gardiner Brothers sought to revitalize their brand, expand their customer base, and provide online search and purchasing options.

However, purchasing a ring, particularly for an engagement or special occasion, is often a deeply personal experience that is seldom conducted online.

Therefore, it was crucial for us to present the brand’s products with utmost clarity and effectiveness. Our goal was to replicate the in-store buying process seamlessly on the website while ensuring a smooth transition to the knowledgeable sales team at Gardiner Brothers.

Our Work

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