EV Extras is a family-run business based in Nottingham, UK, specializing in high-quality charging cables, chargers, and accessories for electric vehicles since 2019, with a focus on excellent customer service and practical solutions for EV owners.

The Challenge
EV Extras was growing at a rapid pace. The Electric Car market was expanding quickly and we wanted to build out a new site that helped promote the family nature of the company, alongside this we wanted people to find the right product for them with ease, in a simple way and be able to see the key highlights of that item. We wanted to understand who was buying single items or who was buying in bulk.

The Solution
We did a complete overhaul of the EV extras site, working alongside CNS Media, we made the site more on brand, highlighted the unique selling points of the company and improved category landing pages. Alongside this we used the DVLA database and private API database to build a car registration loop, this brought back key information on your vehicle and the relevant products and accessories that matched your car.

The Highlights
- Landing pages with car brand logo
- Key Products highlighted on all product pages
- Integration with AfterPay
- Improved Machine Learning Search
- Creation of a Car Registration Lookup platform
- Improvement to Social proofing for the company
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