Why Glaze

  •  1.5%

    Shopify Plus Partner

    We’re in the top 1.5% of Shopify agencies in the world which we're very proud of.

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  • 250+

    Stores Built

    We’ve grown hundreds of businesses across a variety of industries.

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  • £20m

    Monthly Store Revenue

    Over £20m generated each month by stores we have built.

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  • £0-£1m

    Revenue Growth

    We've helped multiple stores grow from £0 to over £1m per year.

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Trusted by the Best

We're trusted by over 250 Shopify stores across a range of industries.

About us

To put it simply, we help you get the most out of the Shopify platform. Whether your goal is to make your first sale or your first million, you’ve come to the right place.

We’ve collaborated with businesses of all sizes in a variety of sectors. This wide range of experience has provided us with an in-depth understanding of every industry from confectionery to construction. And since 2014, we’ve created over 250 stores, with current collective sales of over £20 million per month.

We are Shopify Plus Partners, placing us in their top 1.5% of business partners in the world. Our main headquarters are in Belfast, but we have clients all across the globe. So if you’re ready to let your store shine, get in touch today.”

We’re Glaze, a full service Shopify agency. For over 10 years we’ve been helping businesses to grow by transforming their online stores.

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OUR PROCESS

  • 01 Discovery

    This is where we learn everything about your business from its current performance to its future potential.

  • 02 Design & Development

    Whether you’d like to create a new Shopify store or improve an existing one, we can assist you every step of the way.

  • 03 Support

    Once your site is live, we continue to offer general advice and maintenance retainers to keep things running smoothly.

  • 04 Paid Media

    Once your site is live, we continue to offer general advice and maintenance retainers to keep things running smoothly.

  • 05 Email Marketing

    Once your site is live, we continue to offer general advice and maintenance retainers to keep things running smoothly.

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  • The Skin Lab

    The Skin Lab is an Irish skincare company based in Co Kerry which focuses on delivering high-quality, medically-led skincare solutions tailored to individual skin needs.

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  • Two Stacks Whiskey

    We rebuilt the Two Stacks Shopify store to make shopping clear and fast while keeping the brand story front and centre. Navigation is simple with clear paths into Dram in a Can, Fruit Drops, Limited Editions and the core collection. Best sellers are easy to find. Product pages show ABV, size and price cleanly with straightforward CTAs. Multi currency is set up for UK and EU. Checkout is smooth on mobile.

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  • JOBE Watersports

    We delivered a custom Shopify theme for Jobe Watersports Australia that blends speed, clarity, and brand impact. The architecture is lightweight and modular, so content teams can launch collections, promos, and seasonal gear without developer hand‑holding. Navigation is purpose‑built for watersports: dynamic mega menus, scroll‑over imagery, and clear paths into wake, paddle, towables, wetsuits, and safety.

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  • The Walk in Wardrobe

    We built a clean Shopify store for The Walk in Wardrobe that feels like the Banbridge shop online. Navigation is simple so people can find New In, Love Laura XO and core clothing ranges without friction. Product pages are clear with sizes and quick buy. Checkout is smooth with secure payments and international shipping included. The site now supports everyday trade and seasonal drops in one place.

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  • Franklins

    We worked with Franklins to create and implement a digital marketing strategy that resulted in enormous growth of their online store over a 12 month period.

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  • Gordons Chemist

    We migrated Gordons Direct from Magento to Shopify to remove technical risk and improve performance. The new store is fast on mobile and simple to use. Search and filtering help customers find products quickly. Landing pages support seasonal promotions. Checkout is smooth and secure. The move increased visits and conversion while making the site easier to manage.

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  • Bellamianta

    We rebuilt and optimised the Bellamianta Shopify Plus experience to make shopping faster, clearer, and unmistakably on‑brand. Combining CRO‑led landing pages, speed improvements, custom checkout blocks, and Klaviyo integrations, we reduced friction and turned intent into purchases. The result: a 400% increase in transactions, a 260% lift in visits, and growth in returning customers—elevating online revenue while preserving the premium feel of the brand.

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  • Gardiner Brothers

    We designed a modern Shopify site for Gardiner Brothers that reflects their long history and expert craft. The build is clean and easy to use. Browsing rings and bespoke pieces is straightforward. The custom ring builder helps people shape ideas before speaking to the team. Clear product pages and smooth checkout make online enquiries and orders simple. The site supports everyday trade and in store consultations in one place.

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  • Paint Spray Tools

    We worked with Paint Spray Tools to grow the revenue of their website and we achieved a 194% increase in online revenue over a 12 month period.

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  • Ballymount Fireplaces

    We partnered with Ballymount Fireplaces to grow inbound leads through Google. Targeting high‑intent searches delivered 10,000 online enquiries, turning clicks into qualified opportunities. We handled optimisation, tracking, and clear reporting so the team could see results and act quickly.

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  • The Radiator Shop

    We partnered with The Radiator Shop to migrate from their old platform to Shopify and build a clear, commercially focused site. Categories are simple to browse across designer, aluminium, vertical, towel rails and valves, with quick paths into best sellers and helpful tools like the BTU calculator. Product pages show sizes, finishes and stock clearly, and checkout is straightforward with free delivery messaging and secure payments.

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  • Killruddery House

    We moved Killruddery from WordPress to Shopify and built a simple store that fits the estate’s ethos. The Farm Shop is clear to browse and easy to buy from. Hampers, workshops and seasonal events are straightforward to book online. Content and commerce sit together so visitors can read about the gardens, see opening times and purchase in one place. Checkout is smooth and the site is fast on mobile.

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  • Lines & Current

    Born out of a deep appreciation for minimalist aesthetics infused with a bohemian twist, 'Lines & Current' emerges as a distinctive jewellery and accessories brand. Catering to the needs of everyday women who embrace the mantra of simplicity, the brand celebrates the beauty of clean lines and effortless style.

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  • Castle Lighting

    We designed and built a refined Shopify experience for Castle Lighting, aligning the site with their 50‑year heritage while making it faster and easier to shop. From custom theme design and Rebuy‑powered upsell to multi‑market setup for UK and Ireland, we streamlined navigation across departments like pendants, chandeliers, and outdoor lighting. The result is a smoother buying journey that supports their showroom reputation online and drives stronger sales performance.

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  • Lusana Shoe Boutique

    We created a clean Shopify storefront for Lusana Shoe Boutique that mirrors the Athlone boutique online. Navigation is simple: shop by style or brand, with quick access to New Arrivals and seasonal sales. Category pages are tidy and fast, and product pages highlight sizing, materials, and clear CTAs with quick‑view. Currency switching for EUR/GBP, secure checkout, Klarna at payment, and Trustpilot signals build confidence.

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OUR PARTNERS

We are partners with the leading Shopify Apps

We have key partnerships with the top advertising partners required to drive growth. For any issues, support requests, new features, or general questions we are well connected and approved to support your growth.

  • “Working with Glaze has been a refreshing experience for our e-commerce team. After mixed experiences with other agencies, Glaze quickly became part of the BLK BOX team, bringing Shopify expertise, practical ideas and fast implementation. His modular design approach helped us regain control of our store and drive improvements in conversion rates and user engagement through bespoke CRO optimisations.”

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    Miles Canning

    Commerce Director

    BLK BOX Fitness

  • “Couldn’t recommend Glaze enough, from start to finish they have been brilliant to work with. Anything we have needed as always been done promptly with expert guidance along the way. Our online business has grown over the last couple of years we have been working together and we are looking forward to sustained growth over the coming years.”

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    Michael Warke

    Director

    Gardiner Brothers

  • “We've been working with Mark and Glaze for over a year now and he's been a joy to work with. He always brings the good vibes and energy to our meetings and never says no to my crazy requests - there's always a way! As a small and busy team I really value partners that communicate quickly and get the job done which Mark has always done. Our new website launch went off without one hitch which was a miracle to me but Mark was always confident which allowed me to trust in him. Thank you for all your efforts Mark, we wouldn't be here without you!”

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    Sarah Hickin

    Ecommerce Manager

    Seed & Sprout

  • “Honestly it’s been awesome working with Mark and his team at Glaze. We have a diverse team in different locations and timezones It’s not just the technical brilliance, but the flexibility, understanding and translation of our requirements into a site that we are proud of. The journey from start to finish has been awesome and we are working with Glaze for the long term. If we want to ensure we are relevant and offer the best experience for our customers we need a strong digital partner. Glaze have bucket loads of understanding and dollops of empathy and patience (we don’t know what we don’t know!). Our search is over – Glaze are now a cornerstone of our business and we look forward to working with them for the long term! Huge thanks”

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    Leo Onthriar

    Blue Sky Stone

  • “Mark and Steve from Glaze have been great to work with. Both are extremely helpful, knowledgeable, patient and quick to reply, on both an ongoing and once-off project basis. I’d definitely reccomend Glaze and the team to anyone hoping to create a new website or needing help with digital marketing.”

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    Muireann Doherty

    Killruddery House

  • “We’ve been working with Glaze for nearly 4 years now and I couldn’t recommend them enough, in fact anytime anyone asks me for a recommendation for a shopify partner I never hesitate to recommend Mark and the team at Glaze. They are super responsive but more importantly they are so knowledgable and the work they produce is always amazing. They are always open to a challenge and constantly making great recommendations to our team. We’ve really scaled our business over the past few years and we couldn’t have done that without their support. We are excited to continue our partnership with them and can’t wait to see what other great projects we do together. ”

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    Muireann Doherty

    Head of Marketing

    Equinutritive

  • “We are incredibly pleased with the exceptional services provided by Glaze Digital. Their expert strategies significantly boosted our online presence. Not only do their innovative approaches exceed expectations, but the team's outstanding customer service and commitment to staying ahead of industry trends make them a top choice for any business seeking remarkable results in the digital landscape.”

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    Lisa Dunne

    Digital Strategist

    IrelandsEye Knitwear

  • “We are delighted with the website that was delivered – it looks great and is performing well, and from a technical viewpoint it integrates smoothly with a number of other (fairly complicated) systems we use in our day-to-day operations (warehouse management system, business reporting tools, and so on). Perhaps more importantly, we found Mark and his team to be extremely approachable, full of wonderful ideas and suggestions, and wholly committed to our project. Delivered on time, on budget, and surpassed our expectations.”

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    Peter McQuillan

    Gordons Direct

    Bourke Sports

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