Lines & Current

Born out of a deep appreciation for minimalist aesthetics infused with a bohemian twist, 'Lines & Current' emerges as a distinctive jewellery and accessories brand. Catering to the needs of everyday women who embrace the mantra of simplicity, the brand celebrates the beauty of clean lines and effortless style.

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Sector: Jewellery
Platform: Shopify
Apps: Klaviyo, Candy Rack, Ring Builder

Overview

Born out of a deep appreciation for minimalist aesthetics infused with a bohemian twist, ‘Lines & Current’ emerges as a distinctive jewellery and accessories brand. Catering to the needs of everyday women who embrace the mantra of simplicity, the brand celebrates the beauty of clean lines and effortless style. ‘Lines & Current’ understands that modern women lead busy lives, juggling multiple roles, and appreciates the desire to maintain an uncomplicated yet chic look. The brand’s offerings embody a harmonious blend of simplicity and artistry, carefully curated to complement the diverse personalities and lifestyles of their clientele. With ‘Lines & Current,’ every woman can confidently express her unique individuality through timeless designs that effortlessly elevate her everyday ensembles.

What we Did

Having established a longstanding partnership with Lines & Current, we have been closely involved in the evolution of their online presence. The latest iteration of their website was meticulously crafted with their unique product builder in mind. This innovative feature empowers customers to personalise their purchases by selecting individual letters, fostering a sense of ownership and exclusivity.

To enhance the overall shopping experience, we seamlessly integrated video product imagery, providing dynamic and immersive views of their offerings. With a strong focus on user accessibility, the website is fully optimised for mobile devices, ensuring a seamless browsing experience across various screens. Moreover, we implemented comprehensive speed optimisation measures to guarantee swift loading times and expedite the customer journey.