Ecommerce Marketing

Bellamianta

Case Studies

The Challenge

Bellamianta is a vegan, cruelty-free, luxury tanning brand based in Dungannon. Since 2015, it has expanded to supply 5,000 outlets across the UK, including Boots and Brown Thomas, and was in need of an improved digital presence. Bellamianta approached us after receiving the Digital Selling Capability grant during COVID lockdown and we worked with the team to build a 12-month digital plan for the brand across their multiple websites.

Strategy

Bellamianta already had two main websites: Bellamianta.com and IconicBronze.ie. What we wanted to accomplish was not a rewrite of these, but to make the most of the large, dedicated audience the brand already had and improve upon the existing digital presence instead.

What We Did

With this in mind, we built out wholesale stores for both websites, and upgraded the company to Shopify Plus. This allowed the brand to take advantage of additional features such as customised checkout, multiple regional expansion stores and Shopify Scripts to further enhance discounting, and product functionality. We then integrated their accounting package Sage, this was integration into all four stores by Eureka Solutions for easy, streamlined accounting.

From there, we created marketing-focused landing pages with Page Fly Page Builder, and also custom bundles based on various groups of products, to help customers to find similar products and also achieve a higher conversion rate.

For the wholesale websites we wanted this to be log in only, so you had to request an account and be approved. We planned out all the customers and their permissions, and added discounts and script changes based on specific customer accounts. We did this using tags, so that different customers would see different price rates based on their tag. As well as this we created multiple videos for knowledge assets for the marketing team to use in the future. With additional improvements to page speed and extra functionality in the product detail pages, because of these changes customers could enjoy a much improved website experience.

Results

260%

Increase in visits

400%

Increase in transactions

25%

Returning customers

For the Bellamianta website, since March 2020, there have been a total of over 900,000 online store sessions – an increase of around 260% from the previous time period. Similarly, sales have improved by over 400% with over 53,000 orders, with a customer return rate of 25%.

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