Bellamianta

Bellamianta

Creating a glowing online store for one of Ireland's biggest beauty brands.

Bellamianta, a prestigious tanning brand rooted in Dungannon, prides itself on being vegan and cruelty-free. Since its inception in 2015, the brand has witnessed remarkable growth, supplying over 5,000 outlets throughout the UK, including renowned names like Boots and Brown Thomas.

Our Brief

Bellamianta, a prestigious tanning brand rooted in Dungannon, prides itself on being vegan and cruelty-free. Since its inception in 2015, the brand has witnessed remarkable growth, supplying over 5,000 outlets throughout the UK, including renowned names like Boots and Brown Thomas. Recognizing the importance of enhancing their digital presence,

Bellamianta sought our expertise. Following their receipt of the Digital Selling Capability grant during the COVID lockdown, we collaborated closely with their team to develop a comprehensive 12-month digital plan encompassing their various websites. Together, we aimed to elevate Bellamianta’s online reach and solidify their position as a leading luxury tanning brand.

What we Did

BIn close collaboration with Bellamianta, we forged a strong partnership to design websites that perfectly aligned with their brand identity. Our primary goal was to create an online experience that authentically reflected the essence of the brand while driving substantial business growth.

Bellamianta already boasted two prominent websites, namely Bellamianta.com and IconicBronze.ie. Rather than completely rewriting these platforms, our focus was on maximizing the potential of their established, loyal audience and enhancing their existing digital presence. We strived to leverage the brand’s strong foundation and elevate it to new heights, optimizing user experience and delivering tangible results. Through our joint efforts, we aimed to harness the power of Bellamianta’s dedicated following and provide an enhanced digital platform that would propel their business forward.

Our Work

Walk in Wardrobe
We built a clean Shopify store for The Walk in Wardrobe that feels like the Banbridge shop online. Navigation is simple so people can find New In, Love Laura XO and core clothing ranges without friction. Product pages are clear with sizes and quick buy. Checkout is smooth with secure payments and international shipping included. The site now supports everyday trade and seasonal drops in one place.
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Bellamianta
We rebuilt and optimised the Bellamianta Shopify Plus experience to make shopping faster, clearer, and unmistakably on‑brand. Combining CRO‑led landing pages, speed improvements, custom checkout blocks, and Klaviyo integrations, we reduced friction and turned intent into purchases. The result: a 400% increase in transactions, a 260% lift in visits, and growth in returning customers—elevating online revenue while preserving the premium feel of the brand.
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Barrett Castle Lighting
We designed and built a refined Shopify experience for Castle Lighting, aligning the site with their 50‑year heritage while making it faster and easier to shop. From custom theme design and Rebuy‑powered upsell to multi‑market setup for UK and Ireland, we streamlined navigation across departments like pendants, chandeliers, and outdoor lighting. The result is a smoother buying journey that supports their showroom reputation online and drives stronger sales performance.
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Lusana Shoe Boutique
We created a clean Shopify storefront for Lusana Shoe Boutique that mirrors the Athlone boutique online. Navigation is simple: shop by style or brand, with quick access to New Arrivals and seasonal sales. Category pages are tidy and fast, and product pages highlight sizing, materials, and clear CTAs with quick‑view. Currency switching for EUR/GBP, secure checkout, Klarna at payment, and Trustpilot signals build confidence.
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