Black Moon Botanica

Black Moon Botanica - Modernising and amalgamating multiple sites.

Developing an enchanting Shopify store for Black Moon Botanica, creating an intuitive and visually rich online space for their unique botanical and esoteric products.

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Black Moon Botanica was founded in early 2019 by Brooke Mackay-Brock, an astrologer and herbologist passionate about natural magick and ancient traditions. Starting in Edinburgh’s historic Old Town, Brooke’s vision was to create a beautifully curated shop offering unique tarot, ritual tools, crystals, books, and handmade artisan candles.

The Challenge

When we were approached by Black Moon Botanica, the company had 4 websites, two Wordpress Brochure sites and two Shopify ecommerce stores for their multiple stores in multiple countries. They wanted to simplify this for their internal management, we wanted to sell further the products, readings and events they host. Both sites needs to have a dark feel which was on brand but visually represent the same feeling as in store.

The Solution

We built out two new Shopify themes, these themes included not only commercial sections for products and collections, but landing pages for all other aspects of the business, from stockist, locations, readings and events. Each of these pages was uniquely designed based on the content type provided. As part of this we removed both Wordpress sites and redirect all traffic, making both Shopify stores the primary platform on both top level domains.

The Highlights

- Custom Landing pages for all page types
- Integrated Hotspot replication of instore layout
- 301 Redirects and optimisation of all landing pages
- Delivery & Courier Integration

Our Work

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JOBE Watersports
We delivered a custom Shopify theme for Jobe Watersports Australia that blends speed, clarity, and brand impact. The architecture is lightweight and modular, so content teams can launch collections, promos, and seasonal gear without developer hand‑holding. Navigation is purpose‑built for watersports: dynamic mega menus, scroll‑over imagery, and clear paths into wake, paddle, towables, wetsuits, and safety.

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The Walk in Wardrobe
We built a clean Shopify store for The Walk in Wardrobe that feels like the Banbridge shop online. Navigation is simple so people can find New In, Love Laura XO and core clothing ranges without friction. Product pages are clear with sizes and quick buy. Checkout is smooth with secure payments and international shipping included. The site now supports everyday trade and seasonal drops in one place.
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Franklins
We worked with Franklins to create and implement a digital marketing strategy that resulted in enormous growth of their online store over a 12 month period.
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